In the early days of web content filtering it was enough to configure a firewall to block certain sites from being accessed. An SME would maintain a blacklist of forbidden sites and update that list from time to time. This method did not offer deep packet inspection and only filtered Internet access based on a domain name.
A modern and effective web content filtering solution scans more than the domain name. By breaking down and analyzing web traffic, today’s filters are capable of accurately pinpointing portions of a web page that should not be allowed into the internal network. This allows websites to be accessed while blocking the portions of their content that is deemed unsafe by the filtering solution.
Why filter? Because granting your employees unfettered Internet access can open your company up to a host of problems, including:
- Security risks
- Legal issues
- Loss of productivity
Let’s take a look at each of these concerns.
Security Risks
With the advent of Web 2.0 technologies, websites are now mash-ups of content that is aggregated from many other sites. This scenario adds complexity to filtering websites based on domain names alone. In particular, it opens up new avenues of attack for hackers and virus writers who are becoming increasingly successful at compromising syndicated feeds. If just one feed of data is compromised, all the websites that pull in that feed will deliver malicious code to their trusted users.
An effective content filtering solution will judge incoming web data based on its content and not its source alone. Malicious content that is smuggled into trusted sites will still be detected and filtered out, thus protecting the internal network.

Legal Issues
Companies can be liable for the data that is transferred into their internal networks and servers. In an ideal world, you should be able to trust that all your employees will only use the Internet for the jobs they do. This is wishful thinking on the part of the employer. And while your employees may access Amazon or Facebook from time to time, there are those individuals who will access anything and everything they can, introducing data that is less than desirable to a company network. One single rogue user’s actions can create serious legal problems if his or her actions are not monitored. Pornography at work and downloading of copyrighted materials are a real and dangerous threat to an SME.
If a good web content filtering solution is in place, an SME is protected against this type of threat. Pornography and copyrighted material is blocked using standard filters. A web content filtering solution from a trusted vendor will also protect you legally because it shows your commitment to stopping this type of crime in your workplace.
Loss of Productivity
A security breach due to lack of web content filtering will undoubtedly affect your employee productivity. By the same token, an ineffective or badly configured web content filter can block legitimate content that is needed by your employees to do their job, affecting productivity in a very different manner.
A good web content filter acts very much like a sieve, allowing legitimate data to come through and bad data to be stopped. This means that a requested web page with some forbidden content will still load, but with some bits missing. This will allow the user to get the parts of the web page that are needed while still remaining protected.
Web content filtering is a crucial part of protecting your business, particularly from the standpoints of system security, legal liability, and employee productivity. Because of the complexity of websites today, content must be constantly monitored and filtered in order to keep your business secure. Having an effective web content filtering strategy that aligns with your internet monitoring software will ensure you are protected legally, boost your data security, and improve your employees’ productivity.
{photo used under Creative Commons from ell brown - flickr}


Because of the broadcasted nature of the Wi-Fi signal, however, it’s essential to secure your Wi-Fi network. Just as an unsecured Wi-Fi network is one that is susceptible to hacking, a Wi-Fi that isn’t properly secured leaves your company information vulnerable to attacks.

