Websites are the workhorses of modern marketing. They inform, educate, and sell, and they bring your business to your customer, no matter where your customer may be. Most businesses today need a website if they hope to remain competitive, and a poorly performing website can hurt more than not having a website at all.
If you want your website to be the best it can be, consider these factors:
What do you need to consider for your website to be effective?
Website and Page Performance
Page speed is a big deal. How quickly your website’s pages load is a big factor in how useful your site is for visitors. Slow loading can be the kiss of death for your site, since people want information quickly, especially on a smartphone. Look at how quickly Google returns search results; that’s not by accident. Google has determined the optimal return time on a query and strives to meet or beat that goal.
Your choice of hosting provider is important in a number of ways. Speed and uptime are important, of course, but there are other factors to consider, too. You want your web host to be proactive in terms of monitoring and updating your content management system. Regular backups are important, as well, because if you need to restore your site you’ll want the most current backup available. It’s not a pretty process to rebuild a site from the wayback machine.
HTTPS & SSL Access and Internet Security
That might look a little like alphabet soup to you, but those letters stand for something very important to your site. HTTPS is the secure version of HTTP (the S means “Secure”) and means that the path between your website and the server is encrypted. SSL is standard security technology for establishing an encrypted path between a web server and a browser. The key word in both cases is “Secure” – your customers want to be able to trust that the information they exchange with your site is safe. As an added bonus, HTTPS is now a ranking factor in Google.
Content Management: Updating and Changing Web Pages
Being able to easily update the content on your site means that you will always be able to provide the most current information to visitors. This is especially important if you have a company blog that publishes regularly or products that change frequently. There are lots of content management systems (CMSs) out there; we’re partial to WordPress here at Lieberman Technologies.
Visually Pleasing Templates and Layouts
People love to share things via social media, and a portion of your website’s traffic can be a result of these social shares. Make it easier for your content to be shared through the use of Open Graph images.
Analytics to Measure Website Performance
You might be doing everything right on your website, but how do you know for sure? This is where analytics comes in. There are certain metrics you’ll want to pay close attention to (like conversions, traffic sources, etc.) in order to improve your visitors’ experience. When you measure the metrics that are important to your site, you’ll see trends as they occur. This information is golden when it comes to improving the performance of your site.
Of course, there are plenty of other factors to consider in the building and maintenance of your website, but these six elements are critical if you want your site to remain competitive.
Remember, a website is an ongoing investment into your company’s success. What your customers see on the front end is a direct result of attention being paid to these essential features on the back end. If you’re not sure how well your website stacks up in these six areas, working with a knowledgeable website developer can help.