Andrew is a graduate of the University of Evansville and a volunteer web administrator for several community and non-profit organizations.
Andrew is considered one of the leading local experts on Search Engine Optimization, and analytical measurement of website effectiveness. He has conducted presentations and workshops on website development, search engine optimization, and social media and for organizations like:
- University of Evansville
- The Chamber of Commerce of Southwestern Indiana
- Evansville area Technology clubs (i.e. GETIT)
Recent Articles by Andrew
Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. If you are looking for customers, not a job, LinkedIn is a great tool for SEO and advertising your company. In about 15 minutes a week, you will be able to use LinkedIn to build your brand, help your people show their authority in their field, and drive traffic to your web site.
Even when you follow the best practices of running a website for your business, you may sometimes get a notice from Google Search Console. If it says your site has a lot of 404 errors, it can be cause for alarm. The other types of 404 errors that may show up on your site are the kind you can’t find. They might not be obvious errors and you don’t know why Google is crawling them. Here is what you should do next.
You may not have paid much attention to it before, but the symbol just to the left of the website address gives you an indication of just how secure a particular site is. In previous versions of Chrome, this symbol might have been a green lock, a yellow warning triangle, or a lock with a red X on it. In January 2017, Google began to place more accurate icons in the address bar. Secure sites are marked with a green lock and the word “Secure.” Unsecured sites will still employ the neutral icon, but with the words, “Not Secure” next to it.
A web page that shows up in search results but doesn’t go anywhere will return a 404 error when users click that link. Most users will hit the back button and leave your site if they get a 404 error. That’s the main reason you can’t just delete a page from your site if it becomes out of date. You’ll have to remove a web page from the Google index if you want to eliminate this source of 404 errors.
A great website is often deceptively complex. Many companies use WordPress for business websites, making the web design process happen much more smoothly.
WordPress is a chameleon-like content management system that Lieberman Technologies uses to develop websites of varying complexities. WordPress has empowered us to deliver a more manageable, cost-effective website to our Evansville-area business clients. Here are 8 reasons why we find WordPress so beneficial to small business owners around Evansville and the Tri-State area: Open Source Software Under Constant Maintenance What does that mean
As your website grows and your marketing strategy adjusts, you may have some pages that don’t need Google’s attention. Hiding WordPress pages from Google helps you keep pages on your site without having them indexed and interfering with other pages for search results.
Hacked websites happen every day. One of the biggest nightmares for a business owner is the day you discover your website has been hacked. Hacks come in all shapes and sizes, from denial-of-service attacks to the compromise of personal information. Any of these can be devastating to your business. Understanding why hacks happen and how to protect your company website will go
Having a secure website is important, and not as hard as you think. These easy WordPress security tips are easy enough for a beginner starting out. This isn’t an exhaustive list, but these are some easy steps to take to aid in your website security.
HTTPS keeps data safe from point to point between a site and its users. Here is how to set up your site to have better SEO and security with SSL.