Andrew is a graduate of the University of Evansville and a volunteer web administrator for several community and non-profit organizations.
He is considered one of the leading local experts on search engine optimization and analytical measurement of website effectiveness. He has conducted presentations and workshops on website development, SEO, and social media for several community organizations.
Recent Articles by Andrew
One post with 50,000 views on Facebook. Sounds like a marketer’s dream, doesn’t it? It might be a marketer’s dream, but it’s also reality – one post with 50,000 Facebook views is possible, provided you have all the right elements to make it happen. How? The story behind a post receiving 50,000 views on Facebook starts with content. Yes, I said it.
Bounce rate (n): The percentage of visitors to a particular website who navigate away from the site after viewing only one page. (Oxford Dictionary) In the world of SEO, “bounce rate” gets a lot of airplay, and with good reason. Since the whole purpose of a website is to capture conversions (as you have defined them), a visitor who arrives and leaves on the same page – bounces – doesn’t count as
Given my role here at Lieberman Technologies, I get asked this question all the time. How much does a website cost? Most of the time this question comes up early in a conversation and without prompting. It’s a fair question, and I don’t blame a person for asking it. Price is an important factor in the decision-making process. My beef is with the
If your business has a website – it’s practically a prerequisite – chances are, you’ve heard the term Search Engine Optimization, or SEO. And you already know that SEO is a vital component of your overall marketing strategy. But are you doing the WRONG things when it comes to SEO? The SEO landscape changes quickly – what was cutting edge six months ago is
“Welcome to Office 365 and the Land of Search-Your-Entire-Mailbox!” That’s how it felt when the upgrade to Outlook 2013 took effect. At first I tried to deal with it, but the search kept returning everything, from all folders (including Deleted Items) – which for me was too many results. I try to keep an organized approach to email and strive for inbox
Think back to a time before the majority of people carried a smartphone. How did we stay in touch with our friends and family, how did we find our way around, and how did we look up a piece of information? Obviously, we had other methods for doing these things, but the smartphone brought all of these functions together in one device,
Email signatures are a fact of life in the business world, and chances are you’ve got a standard signature that you use for all your outgoing emails. But when you get that promotion and your job title changes, or when the marketing department asks everyone in your company to include the company logo on your signature, you’ll need to know how to
On an overcast day, you might check the radar app on your phone to see if rain is on the way; but did you know that the word “radar” has only been in use since the 1940’s? Originally a military acronym for Radio Detection And Ranging, radar has evolved into common usage to describe a method for location of objects through the return
When you visit a website, you are opening a channel between your computer and a web server somewhere for the exchange of information. This connection may or may not be secure, and a connection that isn’t secure can mean the information being exchanged is being viewed by a third party. The difference in a secure connection and one that isn’t involves encryption.
If you’re keeping tabs on the number of “likes” on your business Facebook page, you might have noticed recently that your numbers took a little dip. You might be concerned, but there’s no reason to panic. How “Likes” Work A “like” is a connection. When someone likes your Facebook page, it shows up in their news feed, and their action is visible