Ben has worked in a variety of digital and traditional marketing roles, both in-house and for agencies, and previously served as Lieberman Technologies' digital marketing specialist. He believes all marketing needs a digital focus, and strives to help clients learn how incorporating technology into their communication strategies can help reach their audience in exciting, engaging, and profitable ways.
Recent Articles by Ben
“I want to be #1 on Google!” A noble goal. There is no better place to be seen that at the top of the most important list on the Internet. Anytime a user searches or asks a question to Google, the closer you are to being the first (and, therefore, best) answer, the better. It used to be simple – there was
PowerPoint presentations are the worst. A bad slideshow can make a good speaker less effective, and a bad speaker a tranquilizer. Many people have stories of having to sit through presentations that felt like an hour of their time was robbed from them, with nothing to show for it except a slide deck printout and heavy eyelids. If there wasn’t a problem
Google, being the industry leader in organic search, has made a point to emphasize user experience as a factor in its rankings. Last month, they took this to a new level by unleashing “Mobilegeddon” on us all: considering a site’s responsive web design as a ranking factor for mobile searches. This means, bluntly, that sites that are considered “mobile-friendly” will be given
We’ve talked before about your company’s website being the front door to your business. A flaw in this analogy, however, is that with an actual front door, it’s easy for you to look out the front of your building and see that people are stopping to look. Over time, you can add up the number of people who come right to the front door but
Writing is hard. Especially if you aren’t a writer. That’s a truth, but it’s also not an excuse. Every minute, Google receives 4 million search queries from people looking for information and answers that your business can and should be providing. As more people turn away from newspapers and traditional TV to provide information, your business will suffer if you’re not providing engaging content
This event is an institution for the Greater Evansville chapter of the American Advertising Federation, of which Lieberman Technologies is proud to be a member. For this year’s ceremony and banquet, however, we knew the event needed an experience that matched the impressive quality of this year’s entrants.
The Budweiser Clydesdales paid a visit to Evansville recently, and social media had a ball. I feel like I saw dozens of horse selfies, posts about seeing the mascots in person, and a general positive sense of connection with what is a cool, but ultimately ingrained, marketing message. Imagine my intrigue when, as I browsed the news of the day last week, I
Facebook, if it were a country, is rapidly approaching the most populated place on Earth. As it continues to grow and become incorporated into the mainstream lifestyle, businesses and organizations are jumping into the mix in order to stay in front of the eyes of their audience. However, way too many of these businesses are missing the entire point. For the purposes
How far are you willing to go to prove you were right? For many, justifying one’s position in argument or debate is based in pride. Nobody enjoys being wrong, and showing people who doubt or don’t understand you that you know what you’re talking about helps to save face or prove knowledge. For marketers, however, it can mean the difference between a
People have been using the # symbol for technology for years, and, before Twitter, its most visible usage was in chat servers to represent a specific topic or group. In the interest of full disclosure, I was someone who used #marchingband for chat rooms before I ever got a Twitter account. This line of thinking led Chris Messina from Google to suggest using