Dan Sullivan

Dan Sullivan

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Dan Sullivan's extensive professional experience spans the breadth of technology and marketing, including software programming, web development, content marketing and search engine optimization. He served as a member of the Lieberman web team for five years.

Recent Articles by Dan

What to Do Before You Hire an SEO

What to do before you hire an SEO consultant

Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.

How Your Website Fits into Your Marketing Plan

how your website fits into your marketing plan

In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.

When Your Map Says “This Page Can’t Load Google Maps Correctly”

When your map says "this page can't load Google Maps correctly"

Is your website displaying a Google Maps error? Follow our step-by-step instructions to fix your contact page in a matter of minutes.

Local Google Business Experts Giving Free Seminars

local google expert score tour

Google recently released even more tools for the small business owner to increase their presence online. There is a lot more to that sidebar than address and phone number. These seminars are a chance for you to learn more about SEO for free in Evansville.

5 Ways a Blog Helped Us Bring in More Business

using a blog to bring in leads and business

These five ways that a blog helped us bring in more business are not technology-specific. They would scale across a lot of small business and even medium-sized companies.

The 4 Pillars of a Great Website

Great Websites need these 4 things

Great websites are more than a cool-looking design. Before you hire the web designer to make it look good, make sure you take some time to consider your website in the grand scheme of your business strategy. Some thoughtful planning can make sure your website lives up to all of your expectations.

How to Create an Online Payment System for Your Non-Profit

How to create online payment system

If your non-profit’s big red donate button takes a visitor to a trustworthy and easy online payment area, they will be more likely to give and you’ll get more donations faster. Here is how to find the right online payment system for non-profits and small businesses.

When Will My Website Be Done?

When is my website done?

A project can be done when the scope and contract are fulfilled, but that doesn’t mean your website is “done.” You should always have a detailed scope of your website. Once you’ve completed the scope, there is a sanity check for your site before you can call it done. We have an extensive list of 152 items that we do on every website we build. In the end, however, it comes down to these 6 things.

Update Your Website Yourself

update your website yourself

With our enhanced WordPress CMS, you are able to update your site as much as you want. Articles, reviews, details of your staff, and more are easy to edit using fill-in-the-blank forms. You can add events to your own events calendar, create forms for feedback or registrations, and publish as many posts or pages as you want.

Has SEO Replaced Word-of-Mouth Marketing?

Has SEO replaced word of mouth marketing?

Businesses have long relied on the recommendations of their customers to promote their products or services. The good things that others say about a business often carry more weight than advertising alone, and smart business owners know that word-of-mouth is a powerful force. In today’s tech-driven marketplace, Google is the biggest word-of-mouth marketing channel ever. When people go to Google and do a search, they trust the results they receive. But if your business doesn’t show up in a Google search, is it Google’s fault?

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