Following a 20-year career in advertising, Hope Church arrived at Lieberman Technologies in May of 2011. As the company wordsmith, her responsibilities include the creation and review of content for the company blog as well as all marketing materials for the company. In addition, as a member of the Digital Marketing department, Hope is responsible for assisting clients in the development of content for websites and blogs.
Hope holds a B.A. in English from Western Kentucky University, and resides in Henderson with her husband and daughter. Her volunteer work benefits New Hope Animal Rescue, a non-profit, no-kill animal shelter located in Henderson, and Holy Name Catholic School’s annual used book sale, which is a major fundraiser for the school’s library fund.
Recent Articles by Hope
More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.
Operating a national society requires expedient and easy control over website updates and membership. We used WordPress to solve their e-commerce and content editing problems.
Build customer trust through your website content by running the slow and steady race. Focus on these areas of trust for your customers and you’ll have a formula for success.
Understand that “building value” is not the same as “giving away the store.” No successful business would give away all of their secrets for free. But maybe you pull back the curtain, just a little bit. Give your customers some useful, useable information.
Their existing website did a basic job of providing information about their firm, but the design felt cluttered and navigation was cumbersome. Updating the design and improving navigation would produce a clean site with easily accessible information, reflecting their expertise and providing a clear path for making contact.
You might expect that folks who work in the tech field are pretty tuned-in to the techy goodness that’s available out there. While yes, we love fuzzy slippers just as much as the next person, there are a few decidedly tech things on our list. We took an office poll and here are some of the most-asked-for tech gifts on our wish lists.
If you have a WordPress website, you have access to a nifty free tool that can help improve your website content as well as your SEO. The Yoast SEO plugin can provide valuable insights about the quality of your writing and help you to focus your content for maximum SEO benefit.
You might assume that a basic website is all you need. You can increase your website traffic by adding a blog and publishing content with value.
Paying attention to readability is one of the cheapest and fastest ways to make people and search engines like your website.
Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite teachers, but one of them stands out