Hope Church

Hope Church

Wordsmith

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Following a 20-year career in advertising, Hope Church arrived at Lieberman Technologies in May of 2011. As the company wordsmith, her responsibilities include the creation and review of content for the company blog as well as all marketing materials for the company. In addition, as a member of the Digital Marketing department, Hope is responsible for assisting clients in the development of content for websites and blogs.

Hope holds a B.A. in English from Western Kentucky University, and resides in Henderson with her husband and daughter. Her volunteer work benefits New Hope Animal Rescue, a non-profit, no-kill animal shelter located in Henderson, and Holy Name Catholic School’s annual used book sale, which is a major fundraiser for the school’s library fund.

Recent Articles by Hope

LTnow’s Guide to Tech Gifts for Holiday 2016

You might expect that folks who work in the tech field are pretty tuned-in to the techy goodness that’s available out there. While yes, we love fuzzy slippers just as much as the next person, there are a few decidedly tech things on our list. We took an office poll and here are some of the most-asked-for tech gifts on our wish lists.

Improve Your Website Content With Yoast’s Readability and SEO Plugin

If you have a WordPress website, you have access to a nifty free tool that can help improve your website content as well as your SEO. The Yoast SEO plugin can provide valuable insights about the quality of your writing and help you to focus your content for maximum SEO benefit.

Blog vs. Website for My Small Business?

You might assume that a basic website is all you need. You can increase your website traffic by adding a blog and publishing content with value.

Better Website Performance with Readability

Paying attention to readability is one of the cheapest and fastest ways to make people and search engines like your website.

Storytelling is Good For Business

Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite teachers, but one of them stands out

Take a Break From Your Tech

Think about how technology has changed our world. Information that once only existed in a written format is now literally at our fingertips. We settle conversational disputes with a quick check of Google. We rely on GPS to navigate a new city instead of pulling out an atlas (which, for the record, they still print). We take pictures and share them almost

What is the Perfect Length for a Blog Post?

It’s a tried-and-true tenet of teaching: assign essays with a minimum word count. As a student, I wondered about this practice, and using my own special brand of math wizardry calculated that if my teacher had five classes with thirty students each and asked for a minimum of 500 words from each student, that teacher would be reading the equivalent of a

Quality Content Is a Beacon

Whenever I would travel with my parents as a kid, one of the things we always did after checking into our hotel room was to check to see what brand of faucets were installed in the bathroom. If they were Delta faucets, the hotel got a thumbs-up from us. And because old habits die hard, I still do this today, much to

Top Ten Excuses for Not Having a Blog

Business today relies heavily on technology – it’s almost impossible to conduct business these days without an online presence of some sort. In fact, IT research company Gartner, Inc. predicts that by 2020, 85% of customers will manage their relationships with companies without benefit of contact with a human being.  That’s just five short years from now. What does this mean? Quite

Writing Content for Hippos

If I were to say the word “hippo” to you – what images come to your mind? The dancing hippos in the 1940 Disney film Fantasia? Donna the Hippo from Mesker Park Zoo? The baby hippo pictures that periodically circulate in social media and threaten to break the Internet? Over the years hippos have gotten a lot of good press, mainly because

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