Zac Parsons

Zac Parsons

Guest Author


Zac is an experienced marketer and organizational consultant who previously worked for Lieberman Technologies as a digital marketing architect. Zac is a big believer in the importance of data-driven marketing decisions and the power of analytics to demonstrate the ROI of good websites and well-managed social media channels.

Recent Articles by Zac

Clicks vs. Conversions

I have a confession to make… I am embarrassingly in love with Google Analytics. It’s true. I find its blue-shaded line graphs to be quite attractive, if not beautiful. I find myself often getting lost in the amazing sea of data about the performance of a particular website that we manage. When I went to MozCon in July 2014, I took exactly

Social Media Training in Evansville – Beware The Guru

How do you feel when you hear the term “social media”? Do you swoon over the endless possibilities of connecting with new and interesting people and ideas from all over the world? Or do you bristle at the foreign, confusing landscape of Tweets, Facebooks, and hashtags? If find yourself closer to the latter, then this post is especially for you. The world

A Reflection on MozCon 2014

Zac and Roger at MozCon 2014

“These have to be some of the smartest people in the world…” That’s what I muttered to myself as I exited the Washington State Convention Center at the end of the conference’s first day. MozCon, the annual conference put on by the Seattle-based company Moz, lines up keynote speaker after keynote speaker (about 8-10 per day) for three days. There are no

How and Why Buying Facebook “Likes” Can Backfire

facebook like

If you’re reading this, then I’ve got to make a few assumptions here at the outset. First, I’m going to assume that you have some interest in Facebook and its now quintessential feature, the “like.” Second, I’m going to assume that you are at least somewhat intrigued by the idea of increasing Facebook likes, and the means in which one might go

Follow @tweetLTnow on Twitter

twitter

Are you on Twitter? Follow Us. For some time now, Lieberman Technologies has been sharing interesting bits of information as well as technology advice and company news on Twitter. Our official Twitter handle, @tweetLTnow, allows us to highlight business milestones, provide timely tech information as it relates to our clients and the markets we serve, and even share a bit of the

Why Your Awesome Content Might Be Underperforming

content is king, but distribution is queen

If you’ve spent some time researching digital marketing strategies, you’ve probably come across the phrase: “Content is king.” If you create quality content for your website, then visitors will come, right? That reminds me of something from Field of Dreams… If you build it, they will come. As lovely as that sentiment is, it doesn’t always turn out to be true. It’s

Inbox Zero Is Not Realistic

boat with hole

Hope wrote a great piece on the virtues of Inbox Zero earlier this month. Andrew and I often talk about our different perspectives on this, so we decided to independently write about them. It turns out that we have more in common than we thought, and our differences are just a matter of definition. Check out Andrew’s post here. Is Inbox Zero

Re-examining the Seven Deadly (Word) Sins

deadly words

Here at Lieberman Technologies we’ve got a few favorite content writing websites that we follow. These sites help us to stay on top of trends, learn from the best, or even just be entertained or informed. Some of the best articles come from a shop across the pond called Valuable Content. These fine folks write fantastic content about writing fantastic content. One

New auto-play video feature for Facebook on mobile apps. Cat lovers rejoice.

Where do you prefer to digest your massive Facebook news feed? I’m not talking about a specific location (although we’d probably get some interesting answers to that question), I’m referring to the device/application that you use to get the latest news on what Aunt Bertha had for lunch, what cute tricks Aunt Bertha’s cat performed today, or even what Aunt Bertha’s cat

The Future of Evansville Social Media Groups – #TechSocial

The Evansville, Indiana area has had a strong social media community for several years now, and judging by the number of new, local, power users on Twitter in particular, it’s only getting stronger. Tweets, retweets, and favorites have a much more local flavor on my own feed as of late, and others have reported similar experiences. But even with this new flurry

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