Calculating the Cost of Downtime

How to calculate the cost of downtime
Whether it is a power outage, loss of internet or phone lines, or something more drastic, if your business shuts down unexpectedly, it is going to cost you money. The goal of DR/BC planning is to know how much it will cost to stay in business and not lose customers. Here are the resources to include when adding up your business continuity cost.

Update Your Website Yourself

update your website yourself
With our enhanced WordPress CMS, you are able to update your site as much as you want. Articles, reviews, details of your staff, and more are easy to edit using fill-in-the-blank forms. You can add events to your own events calendar, create forms for feedback or registrations, and publish as many posts or pages as you want.

Has SEO Replaced Word-of-Mouth Marketing?

Has SEO replaced word of mouth marketing?
Businesses have long relied on the recommendations of their customers to promote their products or services. The good things that others say about a business often carry more weight than advertising alone, and smart business owners know that word-of-mouth is a powerful force. In today's tech-driven marketplace, Google is the biggest word-of-mouth marketing channel ever. When people go to Google and do a search, they trust the results they receive. But if your business doesn't show up in a Google search, is it Google's fault?

Spectre, Meltdown, and Protecting Your Passwords

Protecting passwords from Spectre and Meltdown
Spectre and Meltdown belong to a category of vulnerabilities called “chip hacks.” These affect the processors of computers, phones, and tablets. Both hacks rely on the manipulation of processor operations in order to retrieve sensitive data. Spectre exploits a design flaw by tricking programs to perform unnecessary actions, potentially exposing confidential data. Meanwhile, Meltdown grabs information from the processor that ordinarily would not be accessible. Please note that both of these hacks would require an actual malicious attempt by a hacker. Without the manipulation of the processor’s operations, private information, such as passwords, is relatively safe. However, if we’ve learned anything about security flaws, it’s that someone, somewhere, will make an attempt before a patch can be applied. The potential for your passwords to be exposed is real.

How Long Does it Take to Make a Website?

how long does it take to make a website graphic
Spending a lot of time on your company website might seem unavoidable, particularly if you are not a web designer. Free website builders often require you to learn web design or navigate the complexities of a web server. Lieberman Technologies created the RightOnTarget website with small business owners in mind. The RightOnTarget process is designed to go from phone call to launch in just 3 weeks.

A Quality Website Without the Custom-Built Price

Quality website at a reasonable price
Using a free or cheap website builder can make a website that is difficult to navigate, complicated to change, and doesn't represent your business well. For the business owner who wants to take control of their online presence, we have developed the RightOnTarget website — an easy-to-use, easy-to-launch, web design solution created specifically for the small business owner.

Get RightOnTarget for Your Small Business Website

RightOnTarget Small Business Website
If you’re a small business owner, you know that marketing your business is important if you want to be profitable. Because small businesses are budget-conscious, many do their own marketing as cheap as possible. When you are making your marketing dollars work hard for your business, one area that needs attention is your small business website.

How Do You Decide What Goes in Your IT Budget?

What goes into an IT budget?
During the budgeting process, it’s not enough to focus solely on workstations, servers, infrastructure, or bandwidth. While these are important pieces of the overall puzzle, there are also other items to consider when creating your IT budget. VoIP phone systems, application delivery models such as CRMs and PSAs, and disaster recovery planning are also significant considerations.

IT Budget Planning for 2018

IT budget planning
Not only does a budget help you to look ahead to anticipated income and profit, it allows you to be intentional with your spending over the coming year. If your organization uses technology, including IT in your budget planning will help you to control costs while keeping your tech up to date.

I Want a Mobile App for My Business, Now What?

should my business offer a free app for customers?
Don’t spend money on developing an app and then discover it isn’t what your business needs. Answering the questions above will help guide you in making a decision. We love to make cool apps and we love to make cool websites. Each of our customers has different needs, however. While we make all of our websites responsive so that they look great on phones, some companies have extra needs that they just can’t get from a website.

Build Trust and Security on Your Website with HTTPS

customer trust HTTPS website
Even visitors who don’t understand HTTP and HTTPS want security from your site. As HTTPS becomes more prominent, non-HTTPS sites will stand out as being insecure and shake the vistors' trust. By having a secure HTTPS site, my website is more secure and shows my customers that I care about their security.

We’ve Got the Munchies – Evansville’s West Side Nut Club Fall Festival

West Side Fall Festival Evansville, Indiana
Every year in October, historic Franklin Street in Evansville, Indiana transforms from a bustling west side business district to a teeming smorgasbord of food booths and rides. The West Side Nut Club Fall Festival, now in its 96th year, attracts people from all over the Tri-State for food and fun. What was conceived in 1921 as a one-day street fair has evolved

Website Content is a Key Part of Website Design

website content is a big part of web design
More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.

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