Website Content That Answers Searchers’ Questions

content that answers questions
If you are going to go to all the time and expense to have a great website built, don’t overlook one of the most important parts of the whole process: content. No matter how well-designed and technologically solid your company website is, the content that searchers find on your site can be the difference between a successful site and one that’s mediocre at best.

What to Do Before You Hire an SEO

What to do before you hire an SEO consultant
Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.

How Your Website Fits into Your Marketing Plan

how your website fits into your marketing plan
In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.

How to Change Your Email Signature in Office 365

how to change your signature office 365
No matter how often you change your email signature in Outlook for Office 365, here is the step by step process. Update your signature on your individual account or as an admin to update disclaimers, company-wide signatures, and more. You can also use a separate signature on your phone with Office 365.

When Your Map Says “This Page Can’t Load Google Maps Correctly”

This Page Can't Load Google Maps image
“This page can’t load Google Maps correctly.” is a recent Google Maps error message that may have come up on your website’s maps recently. In the background, a grey map shows with the words “For development purposes only” repeating across the map. This error is due to a recent change to the Google Maps API but good news! We can fix it together!

The 4 Pillars of a Great Website

Great Websites need these 4 things
Great websites are more than a cool-looking design. Before you hire the web designer to make it look good, make sure you take some time to consider your website in the grand scheme of your business strategy. Some thoughtful planning can make sure your website lives up to all of your expectations.

How to Have Productive Conference Calls

how to have productive conference calls
A productive conference call is equal parts art and science. The art of a good phone meeting includes organization, a clear agenda and purpose, and scheduling. The science requires having a clear line, lining people up with the right technology, and getting everyone to participate. 

Don’t Repair Your Phone System – Replace It!

Don't repair your office phone system, replace it.
Chances are, you've upgraded or replaced your company's computers a few times since your phone system was the newest bit of technology in your office. Now, your phone communications might be the victim of poor sound quality, long hold times, or dropped calls. And even though your system still allows you to make and receive calls, obsolescence and downtime are just right around the corner.

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