Maximizing the Value of Your Website

Back in 2014, Lieberman Technologies published a blog post that explained the true value of a business website. The points this post made about websites still ring true today, but with some notable additions. I wanted to revisit the thoughts and ideas in this post and examine them through the lens of business in 2020. A Shift in Thinking First of all,

Are You Ready to Start Safely Selling Online?

Virtual Storefront for E-commerce
For many businesses, having an online presence is critical to their success. It’s no secret that a website is a central piece of modern marketing, and what greets your customers should be useful and easy to navigate. The same is true for e-commerce sites. Shoppers should be able to browse and buy with ease, trusting that a site will protect their transaction

5 Technology Trends for 2020

5 Technology Trends for 2020
You may have heard the term, “fourth industrial revolution” to describe the current state of technological advances. No matter how you feel about this idea, it’s undeniable that we’re living in a technologically advanced world. It’s not going to slow down any time soon. Technology Trends for 2020 As we move into the second decade of the new millennium, here are some

Energy Efficiency Through Virtualization

Energy Efficiency Through Virtualization
It might not surprise you to learn that one of the largest operational expenses for most businesses is energy use. The power used to heat, cool, and light an office of any size can be a significant cost, particularly when it comes to powering the various technology pieces in use. While switching to LED lighting and going paperless can help reduce costs,

10 Reasons Visitors Will Abandon Your Website

10 Reasons Visitors will abandon your website
Your website is a big part of your business marketing strategy, but if your visitors don’t stay on your site very long, it may not be as effective as you need it to be. After all, your website is (in theory) designed to provide information and lead visitors toward certain outcomes. If they enter your site but leave without further interaction, you

Standardization as a Business Strategy

Standardization As A Business Strategy
You’re onsite at a customer’s business and they have a specific challenge that your company is well-equipped to solve. How do you present your solution quickly and effectively?   Your team of service technicians rotates among your customers based on availability, meaning the same customer may see several members of your staff over time. How do you make sure each service technician

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