Your Business Needs a Custom Software Safety Net

People building a Custom Software Solution
For businesses with highly specialized processes and workflows, custom software can improve efficiency and productivity. Once a company steps out of the realm of off-the-shelf software, going back to that setting would be difficult. Custom software is an investment of time and expertise, but its rewards can be immense. A large number of businesses opt to use an in-house developer to create

When to Outsource Your Software Development

Blocks labeled with different functionality and linking them all together
How efficient are your business processes? If your business is like most, you use a variety of off-the-shelf softwares to meet various needs. Part of the broad appeal of off-the-shelf software is its adaptability for general use. Some business functions, such as email or accounting, are universal. As your business grows and develops, however, you may find yourself making a “wish list”

When Your Softwares Won’t Communicate

When Your Softwares won't communicate
Many small and midsize businesses rely on off-the-shelf software for a large portion of their daily operations. The relatively low cost and easy set-up for such software makes it very attractive for businesses that may not have a dedicated IT department. However, these standardized applications typically serve a single function or related set of functions. Getting these applications to talk to one

Website Content That Answers Searchers’ Questions

content that answers questions
If you are going to go to all the time and expense to have a great website built, don’t overlook one of the most important parts of the whole process: content. No matter how well-designed and technologically solid your company website is, the content that searchers find on your site can be the difference between a successful site and one that’s mediocre at best.

What to Do Before You Hire an SEO

What to do before you hire an SEO consultant
Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.

How Your Website Fits into Your Marketing Plan

how your website fits into your marketing plan
In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.

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