The Budweiser Clydesdales paid a visit to Evansville recently, and social media had a ball. I feel like I saw dozens of horse selfies, posts about seeing the mascots in person, and a general positive sense of connection with what is a cool, but ultimately ingrained, marketing message. Imagine my intrigue when, as I browsed the […]
When “Doing” Social Media Isn’t Enough
Facebook, if it were a country, is rapidly approaching the most populated place on Earth. As it continues to grow and become incorporated into the mainstream lifestyle, businesses and organizations are jumping into the mix in order to stay in front of the eyes of their audience. However, way too many of these businesses are […]
Back Your Marketing Ideas Up With Technology
How far are you willing to go to prove you were right? For many, justifying one’s position in argument or debate is based in pride. Nobody enjoys being wrong, and showing people who doubt or don’t understand you that you know what you’re talking about helps to save face or prove knowledge. For marketers, however, […]
Hashtags – 4 Do’s and 4 Don’ts to Avoid a #Fail
People have been using the # symbol for technology for years, and, before Twitter, its most visible usage was in chat servers to represent a specific topic or group. In the interest of full disclosure, I was someone who used #marchingband for chat rooms before I ever got a Twitter account. This line of thinking led […]
5 Mantras to Help Your Website Achieve WordPress Zen
We don’t hide our love for the WordPress platform here at Lieberman. It provides the building blocks needed to create some masterpieces of web design, and it’s a tool we proudly have years of experience in providing for clients. It’s accessible, customizable, and, well, downright pretty. Even if you have never built a website before, it […]
August 7th – Join Us for A Panel Discussion
An exciting trend has been emerging in our city, and it’s something I’m proud of Lieberman Technologies for being a part of: the active sharing and civic interest in growing how we use digital media for our personal and professional development. We’ve got some seriously smart people in Evansville, and they’re doing some really cool […]