Pop quiz! What’s the best way to measure the success of your online store? If you said “total revenue,” then congratulations, you get a check mark! When looking at the overall success of any eCommerce, it eventually does all come back to the dollars coming in. If you were gunning for the elusive check-plus, then […]
Tap Into Your Audience For Blog Content
Like a forest without trees, or a restaurant without food, a blog without content doesn’t really accomplish much in the way of value. The point of a blog is to offer content to readers as a way to establish a connection with an audience. When the blog is firing on all cylinders, it can be the […]
Google + LT : Partners Connect Wrap-Up
Do you know how much we are all using Google? There are 100 billion (with a b) Google searches performed every month in the world. 6 billion hours of video content are viewed on YouTube every month. 72% of people who performed a search for local information visited a physical store within 5 miles afterwards. […]
How to Do More With Less on Facebook
You got all the information filled out, agreed to (but didn’t read) the Terms of Service, and finally got everything on your revamped, optimized Facebook page set up and ready to unleash on the world. Now what? Your initial temptation may be to start posting immediately, randomly, and constantly. Don’t. Make your efforts count. Before […]
Bitly Security Compromise – Update Your Information Now
Add popular URL shortening service Bitly to the list of security issues that have popped up lately. Today, on their company blog, Bitly CEO Mark Josephson outlined that they have “reason to believe that Bitly account credentials have been compromised; specifically, users’ email addresses, encrypted passwords, API keys and Oauth tokens.” (emphasis Josephson’s). There hasn’t been […]
Why Your Marketing Mix Needs To Incorprate Paid Search
Before Pantone and the eyedropper tool, artists and designers had to create color the old-fashioned way – mixing primary colors to create new shades to use in their work. Starting from a few choice pigments, a painter can mix never-before-seen colors to his or her heart’s content using just a brush and palette. Picture if […]