If you are going to go to all the time and expense to have a great website built, don’t overlook one of the most important parts of the whole process: content. No matter how well-designed and technologically solid your company website is, the content that searchers find on your site can be the difference between a successful site and one that’s mediocre at best.
Every year in October, historic Franklin Street in Evansville, Indiana transforms from a bustling west side business district to a teeming smorgasbord of food booths and rides. The West Side Nut Club Fall Festival, now in its 96th year, attracts people from all over the Tri-State for food and fun. What was conceived in 1921 […]
More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.
Operating a national society requires expedient and easy control over website updates and membership. We used WordPress to solve their e-commerce and content editing problems.
Build customer trust through your website content by running the slow and steady race. Focus on these areas of trust for your customers and you’ll have a formula for success.
Understand that “building value” is not the same as “giving away the store.” No successful business would give away all of their secrets for free. But maybe you pull back the curtain, just a little bit. Give your customers some useful, useable information.