Think about how technology has changed our world. Information that once only existed in a written format is now literally at our fingertips. We settle conversational disputes with a quick check of Google. We rely on GPS to navigate a new city instead of pulling out an atlas (which, for the record, they still print). […]
What is the Perfect Length for a Blog Post?
It’s a tried-and-true tenet of teaching: assign essays with a minimum word count. As a student, I wondered about this practice, and using my own special brand of math wizardry calculated that if my teacher had five classes with thirty students each and asked for a minimum of 500 words from each student, that teacher […]
Quality Content Is a Beacon
Whenever I would travel with my parents as a kid, one of the things we always did after checking into our hotel room was to check to see what brand of faucets were installed in the bathroom. If they were Delta faucets, the hotel got a thumbs-up from us. And because old habits die hard, […]
Top Ten Excuses for Not Having a Blog
Business today relies heavily on technology – it’s almost impossible to conduct business these days without an online presence of some sort. In fact, IT research company Gartner, Inc. predicts that by 2020, 85% of customers will manage their relationships with companies without benefit of contact with a human being. That’s just five short years […]
Writing Content for Hippos
If I were to say the word “hippo” to you – what images come to your mind? The dancing hippos in the 1940 Disney film Fantasia? Donna the Hippo from Mesker Park Zoo? The baby hippo pictures that periodically circulate in social media and threaten to break the Internet? Over the years hippos have gotten […]
Do Spelling and Grammar Matter to Google?
I think the world can be divided into two kinds of people: those who read because they enjoy it, and those who read because they have to. I am a member of the first group, while my teenage daughter is a member of the second. It can make for tense times at our house. But […]