If you know much about my development ideas and objectives in creating great web solutions for our customers, then you know that I am a big fan of WordPress. It is a great development framework with an extremely easy-to-use content management interface. This makes WordPress a fantastic platform for addressing our clients’ needs in a […]
Connecting Social Media to the Company Website
How do you promote your business these days? Pose this question to any number of companies, in practically any area of expertise, and you are likely to get a similar response: social media. All of the various social media platforms available mean that just about any business can find the right channels to suit their message […]
Does My Business Need To Be On Pinterest?
Some would argue that marketing today is infinitely more fractured than in times past, particularly with regard to the rise of social media. The sheer number of social media platforms available to promote a business can be overwhelming to businesses of all sizes and industries. Many companies maintain a presence on Facebook, Twitter, LinkedIn, and […]
4 SEO Tips To Improve Your Website
If you are like a lot of small business site owners, the thought of SEO (Search Engine Optimization) frightens you. It may sound expensive, foreign, difficult, or unclear. I am not here to tell you that SEO isn’t complex, but there are a few things that you can do to your website to put your […]
Should You Outsource Your Blog?
Adding a blog to your website can benefit your business in numerous ways. For starters, a blog can produce an accumulative increase of your website’s traffic of more than 50%. For a fraction of the cost of a new hire, you can contract for blog content that will be researched and written as if it were done by a member of your team. Further, because a ghostwriter is a contractor, you are spared the cost of providing a full salary and benefits.
The Connection Between Content and Ranking
If you’ve ever looked at a page of search results and wondered how certain companies are able to rise to the top and stay there, you can bet a good portion of that answer has to do with the content on their site. Companies that provide useful, relevant content on their websites tend to rank higher on […]
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