There’s no question that the Internet has redefined business, expanding the reach of companies past traditional borders. Neighborhood businesses are the stuff of nostalgia, because the Internet has expanded the marketplace beyond the end of the block and past the edge of town. Very few companies can exist in today’s marketplace without some sort of […]
How to Maximize Your Monetary Donations This Holiday Season
Charity becomes a major focal point during the holidays, for several reasons. For some, it’s a desire to set an example for the younger generation, while others give to specific charities due to a personal connection to a particular charity’s cause. Still others want to contribute to favorite causes to honor or remember a loved […]
Making The Case for Updating Your Website’s Content
“Content is king.” You’ve probably heard this little gem referring to a company’s online presence, and maybe you’ve even taken it to heart and put a lot of thought and effort into the content you share on your website. But coming up with fresh content for your website on a consistent basis isn’t always easy; what’s easy is to […]
7 Tips for Safe Web Browsing
Spend any time at all reading up on the topic of web security and you may be tempted to never log onto a computer again. There are as many ways to compromise your information as there are stars in the sky, it seems. Viruses and malware spread, easily and quickly, through simple actions such as […]
In Social Media, Timing is Everything
If you are the person in charge of your company’s social media presence, you’ve likely noticed that some posts garner more attention than others. While some of this attention can be attributed to content, don’t overlook the timing of posts. The differences in social media venues are as varied as the demographics of their users, […]
SEO and What It Means to Rank
SEO Inbound Marketing Search Engine Optimization Content Marketing. No matter what phrase you use to describe your efforts, achieving the top rank for your keyword can make a world of difference when it comes to traffic volume and conversions. For a tangible comparison, I have pulled Google Analytics data for a web property. The following […]