“Content is king.”
You’ve probably heard this little gem referring to a company’s online presence, and maybe you’ve even taken it to heart and put a lot of thought and effort into the content you share on your website. But coming up with fresh content for your website on a consistent basis isn’t always easy; what’s easy is to let content sit for an extended period time without ever changing a thing. With all the other demands of business, updating website content can get pushed down the priority list until months (or years) have gone by without a significant content update.
While you’ve been tending to other things, your stale website content has been working against you. Take an objective look at your site. If you see even one of these issues, you have stale content.
- Outdated information
If someone in your company received a prestigious industry award two years ago and you’re still trumpeting that, front and center, it can make your company appear as if it’s in a time warp. What’s happened in the two years since then?
- Incomplete list of products or services
A listing of the products or services your business offers is great. But if your listing includes items that your company no longer offers, or doesn’t list the most current offerings, you may be missing out on sales.
- Dated site design
Developing and designing a website can be a costly undertaking, depending on the depth of your business and your desire to present every bit of it to your potential customers. Don’t give in to the temptation to settle on a website design and keep it for years and years, to “get your money’s worth.” The web changes quickly, and what was cutting edge only a few years ago is now passé.
- Poor SEO
What is search engine optimization (SEO)? Or, maybe you had your site optimized for search engines once upon a time. As with everything else on the internet, the way search engines seek out and process content on sites has changed and continues to change. Keywords, site content, meta descriptions, page titles, social media connectivity, and inbound links are all vital parts of your SEO these days.
- Only one way to contact your company
In this day and age, a singular “Contact Us” page severely limits your ability to make connection with potential customers. Phone numbers, email links, and social media connections need to be accessible in more than one location on your site. Make it easy for your customers to get in touch with you!
If you choose to have a website as part of your marketing efforts, don’t treat it like a brochure that only needs reprinting every few years. A website is a dynamic means to present your company to both current and potential customers, and it needs to be up-to-date at all times. Failure to do so marks your company as unprofessional, out of touch, and not worthy of your customers’ business.
If you feel like your website is in need of some TLC, contact us to request a no obligation consultation to learn how you can maximize your website’s potential.