Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.
In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.
No matter how often you change your email signature in Outlook for Office 365, here is the step by step process. Update your signature on your individual account or as an admin to update disclaimers, company-wide signatures, and more. You can also use a separate signature on your phone with Office 365.
Is your website displaying a Google Maps error? Follow our step-by-step instructions to fix your contact page in a matter of minutes.
Google recently released even more tools for the small business owner to increase their presence online. There is a lot more to that sidebar than address and phone number. These seminars are a chance for you to learn more about SEO for free in Evansville.
These five ways that a blog helped us bring in more business are not technology-specific. They would scale across a lot of small business and even medium-sized companies.
Great websites are more than a cool-looking design. Before you hire the web designer to make it look good, make sure you take some time to consider your website in the grand scheme of your business strategy. Some thoughtful planning can make sure your website lives up to all of your expectations.
Email solutions have moved away from single-purchase, perpetual-license solutions and toward cloud-based subscriptions. The options available with a cloud-based subscription allow you to tailor an email package that best fits your company’s needs.
Cloud services like Office 365 can reduce software investment while giving you the professional technology tools to keep your small business profitable. You'll get a lot more than just hosted Outlook: you'll get the entire Office suite.
A productive conference call is equal parts art and science. The art of a good phone meeting includes organization, a clear agenda and purpose, and scheduling. The science requires having a clear line, lining people up with the right technology, and getting everyone to participate.
Chances are, you've upgraded or replaced your company's computers a few times since your phone system was the newest bit of technology in your office. Now, your phone communications might be the victim of poor sound quality, long hold times, or dropped calls. And even though your system still allows you to make and receive calls, obsolescence and downtime are just right around the corner.
A business phone maintenance plan of “if it’s not broken, don’t fix it” may work in the short term, but that old phone system is hurting your business. The moment something breaks, you've got a whole new set of issues to address. The best time to replace your old phone system is before it breaks.
For many companies, the “nerve center” of their business is the server room. Correctly planning this essential element of infrastructure is critical. Doing it right can benefit your business expenses and the performance of your staff. Doing it wrong can mean unplanned downtime or worse.
Business has changed in a multitude of ways over the last 20 years. Unfortunately, a lot of offices haven't changed their workflows in that same span of time. If you describe your business processes as "a ton of paperwork," then you are working too hard. Our custom software development services help municipalities, schools, factories, and more by reducing the time it takes for repetitive processes. Here are a few solutions you should consider if you are looking for more time in your year.
If your non-profit's big red donate button takes a visitor to a trustworthy and easy online payment area, they will be more likely to give and you'll get more donations faster. Here is how to find the right online payment system for non-profits and small businesses.