For businesses with highly specialized processes and workflows, custom software can improve efficiency and productivity. Once a company steps out of the realm of off-the-shelf software, going back to that setting would be difficult. Custom software is an investment of time and expertise, but its rewards can be immense. A large number of businesses opt to use an in-house developer to create
How efficient are your business processes? If your business is like most, you use a variety of off-the-shelf softwares to meet various needs. Part of the broad appeal of off-the-shelf software is its adaptability for general use. Some business functions, such as email or accounting, are universal. As your business grows and develops, however, you may find yourself making a “wish list”
Many small and midsize businesses rely on off-the-shelf software for a large portion of their daily operations. The relatively low cost and easy set-up for such software makes it very attractive for businesses that may not have a dedicated IT department. However, these standardized applications typically serve a single function or related set of functions. Getting these applications to talk to one
Many businesses continue to use technologies well past their end-of-life dates, even though this is a dangerous practice. Be prepared and know the risks.
If your business needs to operate 24/7, you need a comprehensive disaster plan. Learn how to do your disaster planning the Waffle House way.
Many small and midsize businesses use cloud-based SaaS solutions to meet their operational needs. But SaaS without backups is dangerous territory.
Microsoft will end support for Windows Server 2008 in 2020. If you don't migrate to a new platform, your data security & industry compliance may be at risk.
Managed antivirus software provides your business with consistent, reliable protection from viruses and malware.
Collecting customer information can make you a target for cyber attacks. As hackers get more sophisticated, you must do the same to keep your business safe.
Business wireless networks require more security than the average home network. If your business uses WiFi, you may be more vulnerable than you think.
While companies still need to protect their physical assets, they must also consider protecting the very lifeblood of their business: data. Fortunately, today’s business security is better thanks to technology.
Can your customers find your business via Google? If so, that's great. You've probably got some good SEO practices on board. But keep in mind that SEO is an ongoing process to keep your business at the top of Google search.
If you are going to go to all the time and expense to have a great website built, don’t overlook one of the most important parts of the whole process: content. No matter how well-designed and technologically solid your company website is, the content that searchers find on your site can be the difference between a successful site and one that’s mediocre at best.
Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.
In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.