Making a website better isn’t some hard-to-define enigma of marketing. You can apply these 6 improvements to your website and measure the results of your work.
Bounce Rate is the measure of people that visited your site and then left without doing anything. But what if they read the whole page before they left? Enter Adjusted Bounce Rate.
Bounce rate (n): The percentage of visitors to a particular website who navigate away from the site after viewing only one page. (Oxford Dictionary) In the world of SEO, “bounce rate” gets a lot of airplay, and with good reason. Since the whole purpose of a website is to capture conversions (as you have defined them), a visitor who arrives and leaves on the same […]
Is your website doing its job? How do you know? Whether or not your website is doing its job is a highly subjective question, particularly if you don’t have any benchmarks set in place by which to measure its performance. Turning “is your website doing its job?” into an objective question requires that you have […]
How far are you willing to go to prove you were right? For many, justifying one’s position in argument or debate is based in pride. Nobody enjoys being wrong, and showing people who doubt or don’t understand you that you know what you’re talking about helps to save face or prove knowledge. For marketers, however, […]
“These have to be some of the smartest people in the world…” That’s what I muttered to myself as I exited the Washington State Convention Center at the end of the conference’s first day. MozCon, the annual conference put on by the Seattle-based company Moz, lines up keynote speaker after keynote speaker (about 8-10 per […]