Build customer trust through your website content by running the slow and steady race. Focus on these areas of trust for your customers and you’ll have a formula for success.
Building Value into Your Blog Content
Understand that “building value” is not the same as “giving away the store.” No successful business would give away all of their secrets for free. But maybe you pull back the curtain, just a little bit. Give your customers some useful, useable information.
Blog vs. Website for My Small Business?
You might assume that a basic website is all you need. You can increase your website traffic by adding a blog and publishing content with value.
Better Website Performance with Readability
Paying attention to readability is one of the cheapest and fastest ways to make people and search engines like your website.
How to Write a Blog Post for Your Potential Customers
I have a topic, but how do I write a blog post about it? If you’ve established a list of topics based on the four kinds of blog posts listed in my last article, you’re ready to begin. But wait. Now you’re saying, “I have a topic, but how do I write a blog post […]
Storytelling is Good For Business
Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite […]