Like a forest without trees, or a restaurant without food, a blog without content doesn’t really accomplish much in the way of value. The point of a blog is to offer content to readers as a way to establish a connection with an audience. When the blog is firing on all cylinders, it can be the […]
How to Create Content for Your Company Blog
Coming up with content for your company blog should be easy, right? After all, no one knows better than you just what your business is all about, and blogging is a great way to tell your story. You should be able to come up with a handful (or two handfuls) of topics at the drop […]
Top Content from 2013 – LTnow Blog in Review
2013 was a great year by many accounts here at LTnow. We experienced exciting growth in our office space, personnel, and company culture. If you missed it, Stewart did a great job of reflecting on our business growth. You can read that here. Part of the growth here at LTnow last year was reflected in […]
Should You Outsource Your Blog?
Adding a blog to your website can benefit your business in numerous ways. For starters, a blog can produce an accumulative increase of your website’s traffic of more than 50%. For a fraction of the cost of a new hire, you can contract for blog content that will be researched and written as if it were done by a member of your team. Further, because a ghostwriter is a contractor, you are spared the cost of providing a full salary and benefits.
Updating Website Content When Everything Has Already Been Said
British philosopher Alan Watts once said, “Trying to describe yourself is like trying to bite your own teeth.” Nowhere is this more true than on a website. Once you’ve spent a considerable amount of time crafting your message and presenting your business to your web audience, it’s difficult to update your content so that it says the […]
How Can a Blog Increase Your Company’s Visibility?
Company websites have become a central feature of an overall business marketing strategy. If your business has a website, chances are you watch traffic to your site pretty closely. After all, the people who visit your site are your customers, or at the very least potential customers, and if your site doesn’t have visitors then your business […]