Bounce Rate is the measure of people that visited your site and then left without doing anything. But what if they read the whole page before they left? Enter Adjusted Bounce Rate.
Bounce rate (n): The percentage of visitors to a particular website who navigate away from the site after viewing only one page. (Oxford Dictionary) In the world of SEO, “bounce rate” gets a lot of airplay, and with good reason. Since the whole purpose of a website is to capture conversions (as you have defined them), a visitor who arrives and leaves on the same […]
Is your website doing its job? How do you know? Whether or not your website is doing its job is a highly subjective question, particularly if you don’t have any benchmarks set in place by which to measure its performance. Turning “is your website doing its job?” into an objective question requires that you have […]
I have a confession to make… I am embarrassingly in love with Google Analytics. It’s true. I find its blue-shaded line graphs to be quite attractive, if not beautiful. I find myself often getting lost in the amazing sea of data about the performance of a particular website that we manage. When I went to […]
Lately I’ve had a fear that a lot of business owners don’t fully appreciate the value of their website. Most business people understand that a website is no longer optional, but many still approach it with a mindset of, “We have to have a website because our competition has one. Here, Mr. Developer, this is […]