For many businesses, having an online presence is critical to their success. It’s no secret that a website is a central piece of modern marketing, and what greets your customers should be useful and easy to navigate. The same is true for e-commerce sites. Shoppers should be able to browse and buy with ease, trusting […]
As businesses look toward the new year, many of them will be considering a website update. Here are some of the trends you can expect to see in 2020.
Your website is a big part of your business marketing strategy, but if your visitors don’t stay on your site very long, it may not be as effective as you need it to be. After all, your website is (in theory) designed to provide information and lead visitors toward certain outcomes. If they enter your […]
Your website should change and adapt with your business. Do you know if your website is winning customers… or driving them away?
If you are going to go to all the time and expense to have a great website built, don’t overlook one of the most important parts of the whole process: content. No matter how well-designed and technologically solid your company website is, the content that searchers find on your site can be the difference between a successful site and one that’s mediocre at best.
Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.