Even when you follow the best practices of running a website for your business, you may sometimes get a notice from Google Search Console. If it says your site has a lot of 404 errors, it can be cause for alarm. The other types of 404 errors that may show up on your site are the kind you can’t find. They might not be obvious errors and you don’t know why Google is crawling them. Here is what you should do next.
As far as websites are concerned, the number one most trusted source for advice is an invisible robot, which is responsible for the results you get on a search page. It’s this indexed information that helps, in part, to determine your position on a search results page.
You may not have paid much attention to it before, but the symbol just to the left of the website address gives you an indication of just how secure a particular site is. In previous versions of Chrome, this symbol might have been a green lock, a yellow warning triangle, or a lock with a red X on it. In January 2017, Google began to place more accurate icons in the address bar. Secure sites are marked with a green lock and the word “Secure.” Unsecured sites will still employ the neutral icon, but with the words, “Not Secure” next to it.
A web page that shows up in search results but doesn’t go anywhere will return a 404 error when users click that link. Most users will hit the back button and leave your site if they get a 404 error. That’s the main reason you can’t just delete a page from your site if it becomes out of date. You’ll have to remove a web page from the Google index if you want to eliminate this source of 404 errors.
If you have a WordPress website, you have access to a nifty free tool that can help improve your website content as well as your SEO. The Yoast SEO plugin can provide valuable insights about the quality of your writing and help you to focus your content for maximum SEO benefit.
As your website grows and your marketing strategy adjusts, you may have some pages that don’t need Google’s attention. Hiding WordPress pages from Google helps you keep pages on your site without having them indexed and interfering with other pages for search results.