Businesses have long relied on the recommendations of their customers to promote their products or services. The good things that others say about a business often carry more weight than advertising alone, and smart business owners know that word-of-mouth is a powerful force. In today’s tech-driven marketplace, Google is the biggest word-of-mouth marketing channel ever. When people go to Google and do a search, they trust the results they receive. But if your business doesn’t show up in a Google search, is it Google’s fault?
How Long Does it Take to Make a Website?
Spending a lot of time on your company website might seem unavoidable, particularly if you are not a web designer. Free website builders often require you to learn web design or navigate the complexities of a web server. Lieberman Technologies created the RightOnTarget website with small business owners in mind. The RightOnTarget process is designed to go from phone call to launch in just 3 weeks.
Website Content is a Key Part of Website Design
More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.
Does Your Business Need a Website Redesign?
Asking yourself “Do I need to update my website?” is a little like owning an old used car. At what point is that old thing costing you more than it’s worth? Here is a list of things to consider to help you decide when to do a website redesign.
Improve Your LinkedIn SEO
Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. If you are looking for customers, not a job, LinkedIn is a great tool for SEO and advertising your company. In about 15 minutes a week, you will be able to use LinkedIn to build your brand, help your people show their authority in their field, and drive traffic to your web site.
Facebook Giveaway Scams: Worse than Fake News
Most of these scams instruct you to “like & share” a post in order to enter into a pool of possible winners. Maybe you’ve done it yourself, thinking, “what could it hurt?” Facebook giveaway scams exist for one reason: to get something from you. If you’re overly fond of your personal information (and you should be), avoid these “like & share” schemes.
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