I think the world can be divided into two kinds of people: those who read because they enjoy it, and those who read because they have to. I am a member of the first group, while my teenage daughter is a member of the second. It can make for tense times at our house. But […]
Is My Website Mobile-Friendly?
Google, being the industry leader in organic search, has made a point to emphasize user experience as a factor in its rankings. Last month, they took this to a new level by unleashing “Mobilegeddon” on us all: considering a site’s responsive web design as a ranking factor for mobile searches. This means, bluntly, that sites […]
Is HTTPS a Ranking Factor in Google?
When you visit a website, you are opening a channel between your computer and a web server somewhere for the exchange of information. This connection may or may not be secure, and a connection that isn’t secure can mean the information being exchanged is being viewed by a third party. The difference in a secure […]
How Can a Website Audit Help My Business?
We’ve talked before about your company’s website being the front door to your business. A flaw in this analogy, however, is that with an actual front door, it’s easy for you to look out the front of your building and see that people are stopping to look. Over time, you can add up the number of people who […]
Is a Mobile Friendly Website a Search Engine Ranking Factor?
Simple question. Simple answer. Yes! Beginning April 21, 2015, websites that are mobile-friendly will be recognized as such by Google, a potential boost to rankings for numerous sites. Google has been notating mobile-friendly sites in search results since November 2014, and this announcement makes mobile-friendliness more important than ever before. More than 60% of smartphone users […]
The Importance of URL Structure
So, you’ve built your website, optimized your copy, and maybe even traveled down the road of Search Engine Optimization and Digital Marketing. These are all great steps toward the successful online marketing of your web property, but your marketing efforts shouldn’t end there. An important component that often gets overlooked by marketers is the URL structure, […]
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