“Content is king.” You’ve probably heard this little gem referring to a company’s online presence, and maybe you’ve even taken it to heart and put a lot of thought and effort into the content you share on your website. But coming up with fresh content for your website on a consistent basis isn’t always easy; what’s easy is to […]
SEO and What It Means to Rank
SEO Inbound Marketing Search Engine Optimization Content Marketing. No matter what phrase you use to describe your efforts, achieving the top rank for your keyword can make a world of difference when it comes to traffic volume and conversions. For a tangible comparison, I have pulled Google Analytics data for a web property. The following […]
Finding Your Place on Google+ Local Pages
If your business is among those that had a presence on Google Places, you may be surprised to find that Google Places no longer exists. On May 30 of this year, Google replaced Google Places with Google+ Local, a format designed to be more user-friendly, effective, and easier to navigate than the Google Places format. […]
Can Google+ Really Take on Facebook
Q: What does Google+ have that Facebook does not? A: The power of the world’s most popular search engine. It was back in July of 2011 when Google allowed it’s relationship with Twitter to expire. This relationship was the backbone for the social networking posts that appeared Google as “real-time” search results. This dissolution happened […]
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