One post with 50,000 views on Facebook. Sounds like a marketer’s dream, doesn’t it? It might be a marketer’s dream, but it’s also reality – one post with 50,000 Facebook views is possible, provided you have all the right elements to make it happen. How? The story behind a post receiving 50,000 views on Facebook […]
An Online Marketer’s Guide to Acronyms
On an overcast day, you might check the radar app on your phone to see if rain is on the way; but did you know that the word “radar” has only been in use since the 1940’s? Originally a military acronym for Radio Detection And Ranging, radar has evolved into common usage to describe a method […]
What Is Nextdoor.com?
Not too long ago, if you wanted your neighbors to know something, you had to pick up the phone or knock on their door. Talking over the fence or shouting from your front porch was as high-tech as it got. If you miss those days and wonder where the practice of being neighborly has gone, […]
Future Proof Your Marketing By Being Authentic
The Budweiser Clydesdales paid a visit to Evansville recently, and social media had a ball. I feel like I saw dozens of horse selfies, posts about seeing the mascots in person, and a general positive sense of connection with what is a cool, but ultimately ingrained, marketing message. Imagine my intrigue when, as I browsed the […]
When “Doing” Social Media Isn’t Enough
Facebook, if it were a country, is rapidly approaching the most populated place on Earth. As it continues to grow and become incorporated into the mainstream lifestyle, businesses and organizations are jumping into the mix in order to stay in front of the eyes of their audience. However, way too many of these businesses are […]
What is Google Authorship? How Does it Benefit Your SEO?
Google Authorship Sounds important, doesn’t it? In a world where it feels like everything can be found on the Internet, establishing and verifying authorship of the content that you create is insanely important. Authorship provides validity and authority to viewers and search engines alike, and makes for an ever-increasing measure of importance when it comes to search engine optimization and […]