How Your Website Fits into Your Marketing Plan

In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.

3 Ways Custom Software Can Shorten Your Work Week

Business has changed in a multitude of ways over the last 20 years. Unfortunately, a lot of offices haven’t changed their workflows in that same span of time. If you describe your business processes as “a ton of paperwork,” then you are working too hard. Our custom software development services help municipalities, schools, factories, and more by reducing the time it takes for repetitive processes. Here are a few solutions you should consider if you are looking for more time in your year.

Update Your Website Yourself

With our enhanced WordPress CMS, you are able to update your site as much as you want. Articles, reviews, details of your staff, and more are easy to edit using fill-in-the-blank forms. You can add events to your own events calendar, create forms for feedback or registrations, and publish as many posts or pages as you want.

Has SEO Replaced Word-of-Mouth Marketing?

Businesses have long relied on the recommendations of their customers to promote their products or services. The good things that others say about a business often carry more weight than advertising alone, and smart business owners know that word-of-mouth is a powerful force. In today’s tech-driven marketplace, Google is the biggest word-of-mouth marketing channel ever. When people go to Google and do a search, they trust the results they receive. But if your business doesn’t show up in a Google search, is it Google’s fault?

Get RightOnTarget for Your Small Business Website

If you’re a small business owner, you know that marketing your business is important if you want to be profitable. Because small businesses are budget-conscious, many do their own marketing as cheap as possible. When you are making your marketing dollars work hard for your business, one area that needs attention is your small business website.

How Do You Decide What Goes in Your IT Budget?

During the budgeting process, it’s not enough to focus solely on workstations, servers, infrastructure, or bandwidth. While these are important pieces of the overall puzzle, there are also other items to consider when creating your IT budget. VoIP phone systems, application delivery models such as CRMs and PSAs, and disaster recovery planning are also significant considerations.

I Want a Mobile App for My Business, Now What?

Don’t spend money on developing an app and then discover it isn’t what your business needs. Answering the questions above will help guide you in making a decision.
We love to make cool apps and we love to make cool websites. Each of our customers has different needs, however. While we make all of our websites responsive so that they look great on phones, some companies have extra needs that they just can’t get from a website.

7 Tips for Successful Custom Software Development

Successful custom software development is the result of collaboration between a developer and client. It can help your business become more profitable, but you must be well-prepared before beginning the process. Maintaining focus on the outcome as you move through the process will help you to keep on track.

How Paperless Automation Helps Indiana Sheriffs

Streamlining the process with paperless automation can make everything run more smoothly for both staff and the public. By developing the Automated Tax Warrant System (ATWS) for county sheriff departments, Lieberman Technologies has improved the process for 68 counties in Indiana.

10 Reasons Your Business Needs Custom Software

Off-the-shelf software is very general in nature. It performs a limited task or set of tasks for a business, regardless of the type of business using it. It often doesn’t have the capabilities to handle the special needs of a specific business or industry. Fine-tuning a business to eliminate inefficiency is a constant goal. For some businesses, this can mean ditching off-the-shelf software in favor of custom software.

How Much Does a Website Cost?

Given my role here at Lieberman Technologies, I get asked this question all the time. How much does a website cost? Most of the time this question comes up early in a conversation and without prompting. It’s a fair question, and I don’t blame a person for asking it. Price is an important factor in the decision-making process. My beef is with the

PBIS Rewards: Helping Schools by Rewarding Students

What do you think about this statement? “Let’s reward people for doing what they’re supposed to do.” I’m certain that many, and perhaps most of you, read that statement and react negatively.  After all, should we give people a reward for doing things such as… turning on their turn signal before they make a turn when driving? looking both ways when they

Evansville Online at 20 – A Retrospective

If you live in or around Evansville…here’s a fact that you may find interesting — it was 20 years ago this month (December 1994) that Evansville Online was launched. For the great and vast majority of people living on the planet, the Internet (or the Web) simply didn’t exist in 1994. Back then, how we use the Internet today would have sounded

WordPress 4.0 – What’s new in “Benny”?

Benny Goodman was a famous jazz clarinet player from the early-to-mid 20th century – there’s a good chance you’ve heard some of his music in the background of old-time video. Now, alongside his fame in music, he’s the namesake for the latest version of WordPress. Despite the round number, WordPress 4.0 doesn’t rock the boat in the same way 3.9 did. There

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