If you’re a small business owner, you know that marketing your business is important if you want to be profitable. Because small businesses are budget-conscious, many do their own marketing as cheap as possible. When you are making your marketing dollars work hard for your business, one area that needs attention is your small business website.
During the budgeting process, it’s not enough to focus solely on workstations, servers, infrastructure, or bandwidth. While these are important pieces of the overall puzzle, there are also other items to consider when creating your IT budget. VoIP phone systems, application delivery models such as CRMs and PSAs, and disaster recovery planning are also significant considerations.
Don’t spend money on developing an app and then discover it isn’t what your business needs. Answering the questions above will help guide you in making a decision.
We love to make cool apps and we love to make cool websites. Each of our customers has different needs, however. While we make all of our websites responsive so that they look great on phones, some companies have extra needs that they just can’t get from a website.
Successful custom software development is the result of collaboration between a developer and client. It can help your business become more profitable, but you must be well-prepared before beginning the process. Maintaining focus on the outcome as you move through the process will help you to keep on track.
Streamlining the process with paperless automation can make everything run more smoothly for both staff and the public. By developing the Automated Tax Warrant System (ATWS) for county sheriff departments, Lieberman Technologies has improved the process for 68 counties in Indiana.
Off-the-shelf software is very general in nature. It performs a limited task or set of tasks for a business, regardless of the type of business using it. It often doesn’t have the capabilities to handle the special needs of a specific business or industry. Fine-tuning a business to eliminate inefficiency is a constant goal. For some businesses, this can mean ditching off-the-shelf software in favor of custom software.
Given my role here at Lieberman Technologies, I get asked this question all the time. How much does a website cost? Most of the time this question comes up early in a conversation and without prompting. It’s a fair question, and I don’t blame a person for asking it. Price is an important factor in the decision-making process. My beef is with the
What do you think about this statement? “Let’s reward people for doing what they’re supposed to do.” I’m certain that many, and perhaps most of you, read that statement and react negatively. After all, should we give people a reward for doing things such as… turning on their turn signal before they make a turn when driving? looking both ways when they
If you live in or around Evansville…here’s a fact that you may find interesting — it was 20 years ago this month (December 1994) that Evansville Online was launched. For the great and vast majority of people living on the planet, the Internet (or the Web) simply didn’t exist in 1994. Back then, how we use the Internet today would have sounded
Benny Goodman was a famous jazz clarinet player from the early-to-mid 20th century – there’s a good chance you’ve heard some of his music in the background of old-time video. Now, alongside his fame in music, he’s the namesake for the latest version of WordPress. Despite the round number, WordPress 4.0 doesn’t rock the boat in the same way 3.9 did. There
We don’t hide our love for the WordPress platform here at Lieberman. It provides the building blocks needed to create some masterpieces of web design, and it’s a tool we proudly have years of experience in providing for clients. It’s accessible, customizable, and, well, downright pretty. Even if you have never built a website before, it is the go-to choice for millions for
It’s something of a Holy Grail to attain the top spot in Google search results organically – that is, to rise to the top in search due to the relevance of site content in relation to search terms, rather than due to paid advertising. Obviously, to rank high organically, you have to be doing the right things from an SEO standpoint… but
How fast does your website load? This question is becoming more and more important to the online marketer as attention spans decrease and the number of distractions increase. But page load speed doesn’t just impact marketing from the User Experience perspective, it also factors into the SEO of your website and its ability to rank. After all, when you break it down, SEO objectives are an
Websites are an integral part of communication in today’s business world. A business without a website misses countless opportunities to inform and connect with their customers, every hour of the day, every day of the week. In many ways, a website is a salesperson who never takes a day off. Obviously, if your business has a website, you’ve got a distinct advantage
Real estate agencies rely heavily upon their websites to market their business and serve their market area. People seeking a new home often do a great deal of legwork online, particularly when they are searching for a home in another market. Because of this, a realtor website that puts relevant information at their fingertips is critical for the success of a real estate agency.