More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.
Asking yourself “Do I need to update my website?” is a little like owning an old used car. At what point is that old thing costing you more than it’s worth? Here is a list of things to consider to help you decide when to do a website redesign.
When your website is down, it’s always a surprise. What’s worse, downtime can be expensive in terms of lost productivity, lost revenue, cost to recover, and cost of reputation. Some companies measure the time lost per second when a site goes down because they have so much traffic. However, there are a few things you can do to get past the panic and into solutions to get your site back online.
Off-the-shelf software is very general in nature. It performs a limited task or set of tasks for a business, regardless of the type of business using it. It often doesn’t have the capabilities to handle the special needs of a specific business or industry. Fine-tuning a business to eliminate inefficiency is a constant goal. For some businesses, this can mean ditching off-the-shelf software in favor of custom software.
Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. If you are looking for customers, not a job, LinkedIn is a great tool for SEO and advertising your company. In about 15 minutes a week, you will be able to use LinkedIn to build your brand, help your people show their authority in their field, and drive traffic to your web site.
Even when you follow the best practices of running a website for your business, you may sometimes get a notice from Google Search Console. If it says your site has a lot of 404 errors, it can be cause for alarm. The other types of 404 errors that may show up on your site are the kind you can’t find. They might not be obvious errors and you don’t know why Google is crawling them. Here is what you should do next.
There are a lot of web hosting companies offering additional maintenance services with their hosting plans. While it’s nice to have somebody else perform website maintenance, some website owners want to do their own. Some enjoy the challenge of learning something new, and others just want to save some money. If you’re not a web designer but DIY website maintenance appeals to you, there are a few tasks that are very important and you can do yourself.
As a managed service provider, Lieberman Technologies works with a wide variety of small and midsized businesses. We strive to provide a data protection strategy that fits the unique needs of each business. In order to provide better service, we sought a business continuity solution that would provide total protection of business data as well as allow for rapid recovery in event of a data disaster. That solution is Datto.
Most of these scams instruct you to “like & share” a post in order to enter into a pool of possible winners. Maybe you’ve done it yourself, thinking, “what could it hurt?” Facebook giveaway scams exist for one reason: to get something from you. If you’re overly fond of your personal information (and you should be), avoid these “like & share” schemes.
If you have visited a mobile website on your smartphone, you already know a mobile-friendly website when you see one. In fact, mobile-friendly websites are better for businesses. Mobile website designs are easier to use, read, and share than non-mobile website templates. When the pictures load funky or if the text is too small to read, a website is not mobile-friendly and it hurts business.
As far as websites are concerned, the number one most trusted source for advice is an invisible robot, which is responsible for the results you get on a search page. It’s this indexed information that helps, in part, to determine your position on a search results page.
A web page that shows up in search results but doesn’t go anywhere will return a 404 error when users click that link. Most users will hit the back button and leave your site if they get a 404 error. That’s the main reason you can’t just delete a page from your site if it becomes out of date. You’ll have to remove a web page from the Google index if you want to eliminate this source of 404 errors.
A great website is often deceptively complex. Many companies use WordPress for business websites, making the web design process happen much more smoothly.
WordPress is a chameleon-like content management system that Lieberman Technologies uses to develop websites of varying complexities. WordPress has empowered us to deliver a more manageable, cost-effective website to our Evansville-area business clients. Here are 8 reasons why we find WordPress so beneficial to small business owners around Evansville and the Tri-State area: Open Source Software Under Constant Maintenance What does that mean
If you have a WordPress website, you have access to a nifty free tool that can help improve your website content as well as your SEO. The Yoast SEO plugin can provide valuable insights about the quality of your writing and help you to focus your content for maximum SEO benefit.