With all the uncertainty that 2020 has brought, consumers are spending increasing amounts of time online. Online shopping has become the norm for many people even as businesses and restaurants have reopened. Even grocery shopping has changed, with many purchasing online and having their groceries delivered instead of venturing out themselves. But with this marked growth in online shopping, one thing has
Over the past several months, security researchers have warned the public about a number of apps snooping in users’ private data. Among the most concerning is the popular video-sharing app TikTok. If you have a young person in your life, you probably know all about the challenges, pranks, and dances that have come from TikTok. You may even be a veteran TikTok-er
Passwords are a fact of life in today’s tech-driven world. Like your house key gives you entry into your living space, passwords allow you to gain entry to the parts of your life you live online. But although you have just one house key, you probably have many, many more passwords than that – and they won’t fit on a keyring! It’s
“Well, there’s a sign upon your door Gone phishin’ You ain’t workin’ anymore…” (with apologies to Bing and Satchmo) When it comes to compromising data security, cybercriminals have a vast selection of tools at their disposal. Their most effective tool, however, is the one that exploits your weakest link – your employees. Phishing attacks account for up to 90% of data breaches,
Back in 2014, Lieberman Technologies published a blog post that explained the true value of a business website. The points this post made about websites still ring true today, but with some notable additions. I wanted to revisit the thoughts and ideas in this post and examine them through the lens of business in 2020. A Shift in Thinking First of all,
As businesses look toward the new year, many of them will be considering a website update. Here are some of the trends you can expect to see in 2020.
Your website is a big part of your business marketing strategy, but if your visitors don’t stay on your site very long, it may not be as effective as you need it to be. After all, your website is (in theory) designed to provide information and lead visitors toward certain outcomes. If they enter your site but leave without further interaction, you
Your website should change and adapt with your business. Do you know if your website is winning customers… or driving them away?
Can your customers find your business via Google? If so, that’s great. You’ve probably got some good SEO practices on board. But keep in mind that SEO is an ongoing process to keep your business at the top of Google search.
If you are going to go to all the time and expense to have a great website built, don’t overlook one of the most important parts of the whole process: content. No matter how well-designed and technologically solid your company website is, the content that searchers find on your site can be the difference between a successful site and one that’s mediocre at best.
Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.
In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.
No matter how often you change your email signature in Outlook for Office 365, here is the step by step process. Update your signature on your individual account or as an admin to update disclaimers, company-wide signatures, and more. You can also use a separate signature on your phone with Office 365.
Is your website displaying a Google Maps error? Follow our step-by-step instructions to fix your contact page in a matter of minutes.
Google recently released even more tools for the small business owner to increase their presence online. There is a lot more to that sidebar than address and phone number. These seminars are a chance for you to learn more about SEO for free in Evansville.