Website Content That Answers Searchers’ Questions

If you are going to go to all the time and expense to have a great website built, don’t overlook one of the most important parts of the whole process: content. No matter how well-designed and technologically solid your company website is, the content that searchers find on your site can be the difference between a successful site and one that’s mediocre at best.

What to Do Before You Hire an SEO

Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.

How Your Website Fits into Your Marketing Plan

In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.

How to Change Your Email Signature in Office 365

No matter how often you change your email signature in Outlook for Office 365, here is the step by step process. Update your signature on your individual account or as an admin to update disclaimers, company-wide signatures, and more. You can also use a separate signature on your phone with Office 365.

When Your Map Says “This Page Can’t Load Google Maps Correctly”

“This page can’t load Google Maps correctly.” is a recent Google Maps error message that may have come up on your website’s maps recently. In the background, a grey map shows with the words “For development purposes only” repeating across the map. This error is due to a recent change to the Google Maps API but good news! We can fix it together!

The 4 Pillars of a Great Website

Great websites are more than a cool-looking design. Before you hire the web designer to make it look good, make sure you take some time to consider your website in the grand scheme of your business strategy. Some thoughtful planning can make sure your website lives up to all of your expectations.

When Will My Website Be Done?

A project can be done when the scope and contract are fulfilled, but that doesn’t mean your website is “done.” You should always have a detailed scope of your website. Once you’ve completed the scope, there is a sanity check for your site before you can call it done. We have an extensive list of 152 items that we do on every website we build. In the end, however, it comes down to these 6 things.

Calculating the Cost of Downtime

Whether it is a power outage, loss of internet or phone lines, or something more drastic, if your business shuts down unexpectedly, it is going to cost you money. The goal of DR/BC planning is to know how much it will cost to stay in business and not lose customers. Here are the resources to include when adding up your business continuity cost.

Update Your Website Yourself

With our enhanced WordPress CMS, you are able to update your site as much as you want. Articles, reviews, details of your staff, and more are easy to edit using fill-in-the-blank forms. You can add events to your own events calendar, create forms for feedback or registrations, and publish as many posts or pages as you want.

Has SEO Replaced Word-of-Mouth Marketing?

Businesses have long relied on the recommendations of their customers to promote their products or services. The good things that others say about a business often carry more weight than advertising alone, and smart business owners know that word-of-mouth is a powerful force. In today’s tech-driven marketplace, Google is the biggest word-of-mouth marketing channel ever. When people go to Google and do a search, they trust the results they receive. But if your business doesn’t show up in a Google search, is it Google’s fault?

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