Using a free or cheap website builder can make a website that is difficult to navigate, complicated to change, and doesn’t represent your business well. For the business owner who wants to take control of their online presence, we have developed the RightOnTarget website — an easy-to-use, easy-to-launch, web design solution created specifically for the small business owner.
If you’re a small business owner, you know that marketing your business is important if you want to be profitable. Because small businesses are budget-conscious, many do their own marketing as cheap as possible. When you are making your marketing dollars work hard for your business, one area that needs attention is your small business website.
During the budgeting process, it’s not enough to focus solely on workstations, servers, infrastructure, or bandwidth. While these are important pieces of the overall puzzle, there are also other items to consider when creating your IT budget. VoIP phone systems, application delivery models such as CRMs and PSAs, and disaster recovery planning are also significant considerations.
Even visitors who don’t understand HTTP and HTTPS want security from your site. As HTTPS becomes more prominent, non-HTTPS sites will stand out as being insecure and shake the vistors’ trust. By having a secure HTTPS site, my website is more secure and shows my customers that I care about their security.
Asking yourself “Do I need to update my website?” is a little like owning an old used car. At what point is that old thing costing you more than it’s worth? Here is a list of things to consider to help you decide when to do a website redesign.
When your website is down, it’s always a surprise. What’s worse, downtime can be expensive in terms of lost productivity, lost revenue, cost to recover, and cost of reputation. Some companies measure the time lost per second when a site goes down because they have so much traffic. However, there are a few things you can do to get past the panic and into solutions to get your site back online.
Even when you follow the best practices of running a website for your business, you may sometimes get a notice from Google Search Console. If it says your site has a lot of 404 errors, it can be cause for alarm. The other types of 404 errors that may show up on your site are the kind you can’t find. They might not be obvious errors and you don’t know why Google is crawling them. Here is what you should do next.
As far as websites are concerned, the number one most trusted source for advice is an invisible robot, which is responsible for the results you get on a search page. It’s this indexed information that helps, in part, to determine your position on a search results page.
You may not have paid much attention to it before, but the symbol just to the left of the website address gives you an indication of just how secure a particular site is. In previous versions of Chrome, this symbol might have been a green lock, a yellow warning triangle, or a lock with a red X on it. In January 2017, Google began to place more accurate icons in the address bar. Secure sites are marked with a green lock and the word “Secure.” Unsecured sites will still employ the neutral icon, but with the words, “Not Secure” next to it.
Remote workers are often just as productive, if not more so, than their in-office counterparts. That means your focus should be more on security than productivity.
When shopping for a company to host your WordPress website, you might be tempted to just pick the cheapest hosting provider and get started. Many WordPress hosting providers promote the cheap, less-important things like unlimited space and unlimited email boxes to get your attention, while their support, security, and stability are hidden in the fine print.
You might assume that a basic website is all you need. You can increase your website traffic by adding a blog and publishing content with value.
Hacked websites happen every day. One of the biggest nightmares for a business owner is the day you discover your website has been hacked. Hacks come in all shapes and sizes, from denial-of-service attacks to the compromise of personal information. Any of these can be devastating to your business. Understanding why hacks happen and how to protect your company website will go
HTTPS keeps data safe from point to point between a site and its users. Here is how to set up your site to have better SEO and security with SSL.
Making a website better isn’t some hard-to-define enigma of marketing. You can apply these 6 improvements to your website and measure the results of your work.