How Your Website Fits into Your Marketing Plan

In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.

How to Have Productive Conference Calls

A productive conference call is equal parts art and science. The art of a good phone meeting includes organization, a clear agenda and purpose, and scheduling. The science requires having a clear line, lining people up with the right technology, and getting everyone to participate. 

7 Ways Your Business Phone System is Hurting Your Business

A business phone maintenance plan of “if it’s not broken, don’t fix it” may work in the short term, but that old phone system is hurting your business. The moment something breaks, you’ve got a whole new set of issues to address. The best time to replace your old phone system is before it breaks.

When Will My Website Be Done?

A project can be done when the scope and contract are fulfilled, but that doesn’t mean your website is “done.” You should always have a detailed scope of your website. Once you’ve completed the scope, there is a sanity check for your site before you can call it done. We have an extensive list of 152 items that we do on every website we build. In the end, however, it comes down to these 6 things.

Calculating the Cost of Downtime

Whether it is a power outage, loss of internet or phone lines, or something more drastic, if your business shuts down unexpectedly, it is going to cost you money. The goal of DR/BC planning is to know how much it will cost to stay in business and not lose customers. Here are the resources to include when adding up your business continuity cost.

Has SEO Replaced Word-of-Mouth Marketing?

Businesses have long relied on the recommendations of their customers to promote their products or services. The good things that others say about a business often carry more weight than advertising alone, and smart business owners know that word-of-mouth is a powerful force. In today’s tech-driven marketplace, Google is the biggest word-of-mouth marketing channel ever. When people go to Google and do a search, they trust the results they receive. But if your business doesn’t show up in a Google search, is it Google’s fault?

Spectre, Meltdown, and Protecting Your Passwords

Spectre and Meltdown belong to a category of vulnerabilities called “chip hacks.” These affect the processors of computers, phones, and tablets. Both hacks rely on the manipulation of processor operations in order to retrieve sensitive data. Spectre exploits a design flaw by tricking programs to perform unnecessary actions, potentially exposing confidential data. Meanwhile, Meltdown grabs information from the processor that ordinarily would not be accessible.

Please note that both of these hacks would require an actual malicious attempt by a hacker. Without the manipulation of the processor’s operations, private information, such as passwords, is relatively safe. However, if we’ve learned anything about security flaws, it’s that someone, somewhere, will make an attempt before a patch can be applied. The potential for your passwords to be exposed is real.

How Long Does it Take to Make a Website?

Spending a lot of time on your company website might seem unavoidable, particularly if you are not a web designer. Free website builders often require you to learn web design or navigate the complexities of a web server. Lieberman Technologies created the RightOnTarget website with small business owners in mind. The RightOnTarget process is designed to go from phone call to launch in just 3 weeks.

A Quality Website Without the Custom-Built Price

Using a free or cheap website builder can make a website that is difficult to navigate, complicated to change, and doesn’t represent your business well. For the business owner who wants to take control of their online presence, we have developed the RightOnTarget website — an easy-to-use, easy-to-launch, web design solution created specifically for the small business owner.

Get RightOnTarget for Your Small Business Website

If you’re a small business owner, you know that marketing your business is important if you want to be profitable. Because small businesses are budget-conscious, many do their own marketing as cheap as possible. When you are making your marketing dollars work hard for your business, one area that needs attention is your small business website.

How Do You Decide What Goes in Your IT Budget?

During the budgeting process, it’s not enough to focus solely on workstations, servers, infrastructure, or bandwidth. While these are important pieces of the overall puzzle, there are also other items to consider when creating your IT budget. VoIP phone systems, application delivery models such as CRMs and PSAs, and disaster recovery planning are also significant considerations.

Build Trust and Security on Your Website with HTTPS

Even visitors who don’t understand HTTP and HTTPS want security from your site. As HTTPS becomes more prominent, non-HTTPS sites will stand out as being insecure and shake the vistors’ trust. By having a secure HTTPS site, my website is more secure and shows my customers that I care about their security.

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