With the COVID-19 pandemic shutting down major events and shuttering businesses all over the world, how will you continue to conduct business? Regardless whether your company is considered an essential business or not, you will have to adapt to an ever-changing marketplace during this challenging time. The use of eCommerce can help many businesses remain operational and reach their customers. If your company website doesn’t have an eCommerce component or you don’t have a site at all, now is a good time to start.
Using eCommerce to Build Business
The way we conduct business during and after this pandemic will change commerce in numerous ways. If you have been astounded by the rapid way businesses have adjusted to the new restrictions brought about by the COVID-19 pandemic, just wait. This is only the beginning of eCommerce’s day in the sun.
Some things to consider when using eCommerce to adapt to the changing marketplace:
Replacing in-person traffic with eCommerce
Even businesses considered “essential” during this pandemic have had to alter the way they serve their customers. With no foot traffic in stores, many businesses have begun to offer options like curbside service, online ordering, drive-thru, and delivery. While you must provide the kind of service that makes sense for your business and your customer base, having an eCommerce site can make it easier to connect with your customers. One bonus about eCommerce: online, you are no longer bound by the geography of a brick-and-mortar location. You can expand your access to customers outside of your normal business territory.
Providing safe transactions online
One of the critical parts of eCommerce is providing secure transactions for your customers. Keeping their personal and financial information safe from exposure is key. Your eCommerce site should build on the positive reputation and goodwill your brick-and-mortar business already has. Chances are, your customers want to continue to support your company in any way possible. Make sure that you can protect your customers by offering them safe, secure online transactions.
Being honest and transparent about deliverables
In challenging times like these, you may not be able to provide your products and services in the same time frame as you typically do. While this is likely a temporary situation, you do need to be honest with your customers about what they can expect from your business. Staff shortages, delays in deliveries, and dwindling materials can all have some bearing on what you can deliver. Communicate that information on every page of your website and keep it up to date.
Keeping up on software updates and routine maintenance
An eCommerce site is a long-term commitment. In order to get the most mileage out of your investment, routine maintenance is essential. This includes regular backups of your site’s data and essential files, software updates, and security patches. Be sure to keep your site’s content updated, as well – you’re building customer trust with every bit of fresh content you add.
eCommerce Saves the Day
We’ve seen a rapid shift in commerce during the past few weeks of shutdown. It’s probably safe to assume that this will change the way people view eCommerce, both from a business standpoint and as a customer. If it wasn’t a necessity before, it’s now well on its way to becoming a vital part of nearly every company’s marketing strategy.
Customer experience is important, regardless if you’re a brick-and-mortar business or operating completely online. Your eCommerce site should offer easy navigation regardless of device and a secure checkout or scheduling process. If your company website doesn’t offer these things, it’s time to talk to Lieberman Technologies. We can build a solid eCommerce site to help you meet the needs of your customers!