Finding Your Place on Google+ Local Pages

If your business is among those that had a presence on Google Places, you may be surprised to find that Google Places no longer exists.  On May 30 of this year, Google replaced Google Places with Google+ Local, a format designed to be more user-friendly, effective, and easier to navigate than the Google Places format.  If your business had a presence on Google Places, your page was automatically converted to the Google+ Local format.

What’s new and/or improved with Google+ Local?

  • Cleaner, crisper page layout
  • “Starred” reviews replaced with Zagat scores
  • Integration with other Google properties (i.e., Google Maps)
  • Reviews and recommendations from user’s Google+ circles
  • Pages designed to give business owners a more social way to interact with consumers

For the business owner, this transition will not be without its bumps and glitches.  Even though your Places page was automatically converted to a Google+ Local page, it would be a good idea to check out your new page and make sure all your information is up to date.  You can check your new Google+ Local page through your main console at Google Places for Business.

But what if you’ve resisted the temptation to have a Google Places page to begin with?  The good news is, you won’t have to relearn how to administer your page.  Simply join Google+ and create a Local page for your business.

How to claim your Google+ Local listing

  • Go to and search for your business name or by your business phone number.
    • (i.e. Website Hosting Company | Evansville, Indiana)
  • Click on your business name to view the current listing
  • On the listing page, click the “Edit business details” link in the right hand column
  • On the next page, click the “If you own this place, claim it and edit it directly” link at the top of the page.
  • From that point just follow the prompts from Google to verify listing ownership.

Benefits of a Google+ Local Listing

You may be wondering, however, why having a presence on Google+ matters.  Google has developed its Google+ property as a social network, with the intention of competing with Facebook and to a lesser degree with other social media entities.  Considering Google’s eminence as a search engine, the name recognition is helpful in this endeavor.  And the new Google+ Local format is more dynamic than the Places format, enabling businesses to foster connections to their customers.  Google+ benefits users by becoming another local search destination within Google, providing more in-depth content beyond the results provided in a search.  If it benefits the user, the benefits will extend to the businesses listed with Google+, as well.

Of the many avenues available to business for marketing, the creation and maintenance of an online presence is among the most effective.  While it may require a bit of commitment to keep this presence up-to-date, it is essential to the overall health and success of your business.