Do you know how much we are all using Google?
- There are 100 billion (with a b) Google searches performed every month in the world.
- 6 billion hours of video content are viewed on YouTube every month.
- 72% of people who performed a search for local information visited a physical store within 5 miles afterwards.
Needless to say, Google is becoming more and more integral in the success of any company’s marketing plan, and leveraging Google to its fullest will help separate businesses from their competitors. That’s our take, and we were thrilled to be able to host an event to share information about Google with the Evansville community.
When Google and LT combine to put on a show, we go all out. Event attendees were treated to Google swag, free coffee (a huge shout-out to the Starbucks on N. First Ave. for awesomely dealing with our large order and helping make sure everyone present had the drink he or she wanted. It’s the little things!), and a live presentation from three Google AdWords pros on how to grow their business digitally.
Topics that were covered include measuring your website through analytics, digital advertising, social media, search engine optimization, and a whole bunch of other tools and tricks marketers have available to them to expand their digital footprint.
We had a blast, and we hope the attendees did as well! Keep an eye out for future LT events – we always make sure to deliver a high-quality, engaging experience that you’ll definitely not want to miss.