With all the uncertainty that 2020 has brought, consumers are spending increasing amounts of time online. Online shopping has become the norm for many people even as businesses and restaurants have reopened. Even grocery shopping has changed, with many purchasing online and having their groceries delivered instead of venturing out themselves. But with this marked growth in online shopping, one thing has remained. Customers still want to know which products and services are worth their time and money. Now more than ever, online reviews matter.
Consumer Research Drives Sales
Whether shopping online or in person, consumers typically turn to online reviews before making a purchase. In fact, online reviews consistently influence more than 90% of buying decisions, both online and in person.
It might surprise you, however, to learn that consumer research has shifted during the pandemic. Customers still research and read reviews prior to large purchases, but now they also do the same for the goods and services they use every day. Positive online reviews can help small and midsize businesses compete against bigger competitors for a share of the retail pie.
When it comes to online reviews, however, not all platforms are created equal. There are dozens of sites available for customers to review your business, but how can you be sure those reviews will be seen? Even if a business requests a review on a specific platform, getting through the review process can be challenging. If only it were possible to direct customers to a specific site and make it easy for them to leave their review…
Introducing LT Reviews
Lieberman Technologies has created a software solution to help businesses guide their customers to a specific review site. We call it LT Reviews, and we’ve designed it to make the entire process simpler. The concept is straightforward: you collect a mobile number and/or email address from a customer, and with their permission, send them a link to the review site of your choice. This link takes the customer directly to your company’s specific review page – no need for them to navigate through a site looking for your company information. From there, they can review your product(s) or service(s) and help you to build your online rating and reputation.
Businesses using this software can direct their customers to their Google My Business page, their company Facebook page, or any other established review site. Simple, direct, and quick!
It’s no secret that customer satisfaction is key to the success of your business. The retail landscape will evolve as we move through and past current circumstances, but online reviews will remain critical. Contact us here at Lieberman Technologies to learn more!