Businesses have long relied on the recommendations of their customers to promote their products or services. The good things that others say about a business often carry more weight than advertising alone, and smart business owners know that word-of-mouth is a powerful force. In today’s tech-driven marketplace, Google is the biggest word-of-mouth marketing channel ever. When people go to Google and do a search, they trust the results they receive. But if your business doesn’t show up in a Google search, is it Google’s fault?
Asking yourself “Do I need to update my website?” is a little like owning an old used car. At what point is that old thing costing you more than it’s worth? Here is a list of things to consider to help you decide when to do a website redesign.
Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. If you are looking for customers, not a job, LinkedIn is a great tool for SEO and advertising your company. In about 15 minutes a week, you will be able to use LinkedIn to build your brand, help your people show their authority in their field, and drive traffic to your web site.
Each year, the Evansville area’s advertising agencies, creative departments, marketing executives, and digital communicators come together for a celebration of the region’s achievements at the American Advertising Awards. Companies, agencies, and freelancers submit their work to the competition, and a panel of independent judges review and award “ADDY” Awards to the cream of the crop in print, video, audio, digital, and integrated
Do you know how much we are all using Google? There are 100 billion (with a b) Google searches performed every month in the world. 6 billion hours of video content are viewed on YouTube every month. 72% of people who performed a search for local information visited a physical store within 5 miles afterwards. Needless to say, Google is becoming more
If you’re reading this, then I’ve got to make a few assumptions here at the outset. First, I’m going to assume that you have some interest in Facebook and its now quintessential feature, the “like.” Second, I’m going to assume that you are at least somewhat intrigued by the idea of increasing Facebook likes, and the means in which one might go