7 Ways to Reduce Your Bounce Rate

Bounce rate (n): The percentage of visitors to a particular website who navigate away from the site after viewing only one page. (Oxford Dictionary) In the world of SEO, “bounce rate” gets a lot of airplay, and with good reason. Since the whole purpose of a website is to capture conversions (as you have defined them), a visitor who arrives and leaves on the same page – bounces – doesn’t count as

What is a Website Conversion?

Is your website doing its job? How do you know? Whether or not your website is doing its job is a highly subjective question, particularly if you don’t have any benchmarks set in place by which to measure its performance. Turning “is your website doing its job?” into an objective question requires that you have goals in place for your website’s performance.

Back Your Marketing Ideas Up With Technology

How far are you willing to go to prove you were right? For many, justifying one’s position in argument or debate is based in pride. Nobody enjoys being wrong, and showing people who doubt or don’t understand you that you know what you’re talking about helps to save face or prove knowledge. For marketers, however, it can mean the difference between a

A Reflection on MozCon 2014

“These have to be some of the smartest people in the world…” That’s what I muttered to myself as I exited the Washington State Convention Center at the end of the conference’s first day. MozCon, the annual conference put on by the Seattle-based company Moz, lines up keynote speaker after keynote speaker (about 8-10 per day) for three days. There are no

5 Website Questions You Can Answer Through Google Analytics

If you asked a friend, “How do I get from my house to your house?” and they responded by providing you with a map of the United States and saying, “It’s in there somewhere,” would you find that helpful? Image Courtesy Fort Dearborn Publishing Co. Google Analytics can be that friend. The amount of information available to you is staggering, and while

Overwhelmed by Google Analytics? Don’t Be.

It’s been said that humans are born with only two innate fears – that of falling and that of sudden, loud noises. All of the other things we have come to fear – spiders, clowns, darkness, etc. – are learned fears, created from circumstances sometimes out of our control. Fears sometimes arise out of uncertainty; particularly if we feel overwhelmed by the

Google Search No Longer Providing Keyword Data

When you’re THE search engine giant, everything you do becomes a very big deal. Such was the case yesterday when Google announced that it was going to cease to provide keyword data for analytics. As of yesterday, all searches conducted through Google will run through their secure (encrypted) server – effectively ending reportable information about keywords used in search. Every Google search

The Best Sales Rep You’ll Ever Have – Part 2

As Zac discussed last week, your website has the unique potential to scale your sales efforts. In his post, he outlined the idea that you should measure the success of your website a lot like you would a salesperson. You might be thinking, “I know my people and I know my business, but I don’t know how to define and evaluate the