What is Google Authorship? How Does it Benefit Your SEO?

Google Authorship Sounds important, doesn’t it? In a world where it feels like everything can be found on the Internet, establishing and verifying authorship of the content that you create is insanely important. Authorship provides validity and authority to viewers and search engines alike, and makes for an ever-increasing measure of importance when it comes to search engine optimization and performance in the search results. What is