Website Content That Answers Searchers’ Questions

If you are going to go to all the time and expense to have a great website built, don’t overlook one of the most important parts of the whole process: content. No matter how well-designed and technologically solid your company website is, the content that searchers find on your site can be the difference between a successful site and one that’s mediocre at best.

The 4 Pillars of a Great Website

Great websites are more than a cool-looking design. Before you hire the web designer to make it look good, make sure you take some time to consider your website in the grand scheme of your business strategy. Some thoughtful planning can make sure your website lives up to all of your expectations.

Update Your Website Yourself

With our enhanced WordPress CMS, you are able to update your site as much as you want. Articles, reviews, details of your staff, and more are easy to edit using fill-in-the-blank forms. You can add events to your own events calendar, create forms for feedback or registrations, and publish as many posts or pages as you want.

Website Content is a Key Part of Website Design

More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.

How to Write a Blog Post for Your Potential Customers

I have a topic, but how do I write a blog post about it? If you’ve established a list of topics based on the four kinds of blog posts listed in my last article, you’re ready to begin. But wait. Now you’re saying, “I have a topic, but how do I write a blog post about it?” Writing comes easily to some

Storytelling is Good For Business

Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite teachers, but one of them stands out

What is the Perfect Length for a Blog Post?

It’s a tried-and-true tenet of teaching: assign essays with a minimum word count. As a student, I wondered about this practice, and using my own special brand of math wizardry calculated that if my teacher had five classes with thirty students each and asked for a minimum of 500 words from each student, that teacher would be reading the equivalent of a

Top Ten Excuses for Not Having a Blog

Business today relies heavily on technology – it’s almost impossible to conduct business these days without an online presence of some sort. In fact, IT research company Gartner, Inc. predicts that by 2020, 85% of customers will manage their relationships with companies without benefit of contact with a human being.  That’s just five short years from now. What does this mean? Quite

Writing Content for Hippos

If I were to say the word “hippo” to you – what images come to your mind? The dancing hippos in the 1940 Disney film Fantasia? Donna the Hippo from Mesker Park Zoo? The baby hippo pictures that periodically circulate in social media and threaten to break the Internet? Over the years hippos have gotten a lot of good press, mainly because

Next Page »