More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.
Build customer trust through your website content by running the slow and steady race. Focus on these areas of trust for your customers and you’ll have a formula for success.
Understand that “building value” is not the same as “giving away the store.” No successful business would give away all of their secrets for free. But maybe you pull back the curtain, just a little bit. Give your customers some useful, useable information.
You might assume that a basic website is all you need. You can increase your website traffic by adding a blog and publishing content with value.
Paying attention to readability is one of the cheapest and fastest ways to make people and search engines like your website.
I have a topic, but how do I write a blog post about it? If you’ve established a list of topics based on the four kinds of blog posts listed in my last article, you’re ready to begin. But wait. Now you’re saying, “I have a topic, but how do I write a blog post about it?” Writing comes easily to some
Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite teachers, but one of them stands out
It’s a tried-and-true tenet of teaching: assign essays with a minimum word count. As a student, I wondered about this practice, and using my own special brand of math wizardry calculated that if my teacher had five classes with thirty students each and asked for a minimum of 500 words from each student, that teacher would be reading the equivalent of a
Business today relies heavily on technology – it’s almost impossible to conduct business these days without an online presence of some sort. In fact, IT research company Gartner, Inc. predicts that by 2020, 85% of customers will manage their relationships with companies without benefit of contact with a human being. That’s just five short years from now. What does this mean? Quite
If I were to say the word “hippo” to you – what images come to your mind? The dancing hippos in the 1940 Disney film Fantasia? Donna the Hippo from Mesker Park Zoo? The baby hippo pictures that periodically circulate in social media and threaten to break the Internet? Over the years hippos have gotten a lot of good press, mainly because
As a content creator, I am probably one of a limited number people in this world who love research and writing. Sometimes I have little more to work with than a basic idea or a handful of links centered on a topic, but I thoroughly enjoy learning something new and writing about it. I realize not everyone feels this way. Imagine my
A new year means a new chance to build your company’s content. Our copywriter Hope provides her 10 tips for coming up with content.
Here at Lieberman Technologies, we spend a good bit of time talking about blogging. That might seem to be an odd topic for a tech company, but in truth, our blog is a significant part of our overall marketing strategy. You see, LT’s blog (which you’re reading right now) is one of the ways we initiate a conversation with our many clients.
Like a forest without trees, or a restaurant without food, a blog without content doesn’t really accomplish much in the way of value. The point of a blog is to offer content to readers as a way to establish a connection with an audience. When the blog is firing on all cylinders, it can be the engine that drives visitors to your desired
Coming up with content for your company blog should be easy, right? After all, no one knows better than you just what your business is all about, and blogging is a great way to tell your story. You should be able to come up with a handful (or two handfuls) of topics at the drop of a hat, and riff on those