Bounce Rate is the measure of people that visited your site and then left without doing anything. But what if they read the whole page before they left? Enter Adjusted Bounce Rate.
Bounce rate (n): The percentage of visitors to a particular website who navigate away from the site after viewing only one page. (Oxford Dictionary) In the world of SEO, “bounce rate” gets a lot of airplay, and with good reason. Since the whole purpose of a website is to capture conversions (as you have defined them), a visitor who arrives and leaves on the same page – bounces – doesn’t count as