Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. If you are looking for customers, not a job, LinkedIn is a great tool for SEO and advertising your company. In about 15 minutes a week, you will be able to use LinkedIn to build your brand, help your people show their authority in their field, and drive traffic to your web site.
Build customer trust through your website content by running the slow and steady race. Focus on these areas of trust for your customers and you’ll have a formula for success.
You heard the message loud and clear from web experts: a business blog was the thing to have. It’s time to revive that long-forgotten blog with these tips.
A web page that shows up in search results but doesn’t go anywhere will return a 404 error when users click that link. Most users will hit the back button and leave your site if they get a 404 error. That’s the main reason you can’t just delete a page from your site if it becomes out of date. You’ll have to remove a web page from the Google index if you want to eliminate this source of 404 errors.
If you have a WordPress website, you have access to a nifty free tool that can help improve your website content as well as your SEO. The Yoast SEO plugin can provide valuable insights about the quality of your writing and help you to focus your content for maximum SEO benefit.
You might assume that a basic website is all you need. You can increase your website traffic by adding a blog and publishing content with value.
I have a topic, but how do I write a blog post about it? If you’ve established a list of topics based on the four kinds of blog posts listed in my last article, you’re ready to begin. But wait. Now you’re saying, “I have a topic, but how do I write a blog post about it?” Writing comes easily to some
Knowing what kind of blog posts to write on your business website doesn’t have to be a difficult process. This formula can help you know what to write next.
Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite teachers, but one of them stands out
Writing is hard. Especially if you aren’t a writer. That’s a truth, but it’s also not an excuse. Every minute, Google receives 4 million search queries from people looking for information and answers that your business can and should be providing. As more people turn away from newspapers and traditional TV to provide information, your business will suffer if you’re not providing engaging content
Like a forest without trees, or a restaurant without food, a blog without content doesn’t really accomplish much in the way of value. The point of a blog is to offer content to readers as a way to establish a connection with an audience. When the blog is firing on all cylinders, it can be the engine that drives visitors to your desired
2013 was a great year by many accounts here at LTnow. We experienced exciting growth in our office space, personnel, and company culture. If you missed it, Stewart did a great job of reflecting on our business growth. You can read that here. Part of the growth here at LTnow last year was reflected in our blog content. We posted a lot
If you’ve been blogging without any consistency, you’ve been putting forth effort and likely not receiving much reward for that effort. Maybe it’s time to get a little more control over your message and its frequency. Setting a schedule for blogging helps you to focus your efforts toward a consistent message and helps to promote your business.
Content marketing is, at its simplest terms, a method of fostering a connection with your customers by providing them with information that is useful, relevant, and meaningful. This connection, if done properly, doesn’t feel forced. Rather, it feels as natural and comfortable as a conversation with a friend.
As Zac discussed last week, your website has the unique potential to scale your sales efforts. In his post, he outlined the idea that you should measure the success of your website a lot like you would a salesperson. You might be thinking, “I know my people and I know my business, but I don’t know how to define and evaluate the