Knowing what kind of blog posts to write on your business website doesn’t have to be a difficult process. This formula can help you know what to write next.
Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite teachers, but one of them stands out
Writing is hard. Especially if you aren’t a writer. That’s a truth, but it’s also not an excuse. Every minute, Google receives 4 million search queries from people looking for information and answers that your business can and should be providing. As more people turn away from newspapers and traditional TV to provide information, your business will suffer if you’re not providing engaging content
Like a forest without trees, or a restaurant without food, a blog without content doesn’t really accomplish much in the way of value. The point of a blog is to offer content to readers as a way to establish a connection with an audience. When the blog is firing on all cylinders, it can be the engine that drives visitors to your desired
2013 was a great year by many accounts here at LTnow. We experienced exciting growth in our office space, personnel, and company culture. If you missed it, Stewart did a great job of reflecting on our business growth. You can read that here. Part of the growth here at LTnow last year was reflected in our blog content. We posted a lot
If you’ve been blogging without any consistency, you’ve been putting forth effort and likely not receiving much reward for that effort. Maybe it’s time to get a little more control over your message and its frequency. Setting a schedule for blogging helps you to focus your efforts toward a consistent message and helps to promote your business.
Content marketing is, at its simplest terms, a method of fostering a connection with your customers by providing them with information that is useful, relevant, and meaningful. This connection, if done properly, doesn’t feel forced. Rather, it feels as natural and comfortable as a conversation with a friend.
As Zac discussed last week, your website has the unique potential to scale your sales efforts. In his post, he outlined the idea that you should measure the success of your website a lot like you would a salesperson. You might be thinking, “I know my people and I know my business, but I don’t know how to define and evaluate the
Let’s imagine something together. There is an upcoming expo in a nearby city that your organization needs to be at. Now by “needs”, I mean that there is a significant opportunity to move the needle in your marketing efforts. You decide that your organization is going to have a presence, but you don’t know exactly what the scope of that presence should