These five ways that a blog helped us bring in more business are not technology-specific. They would scale across a lot of small business and even medium-sized companies.
Build customer trust through your website content by running the slow and steady race. Focus on these areas of trust for your customers and you’ll have a formula for success.
You might assume that a basic website is all you need. You can increase your website traffic by adding a blog and publishing content with value.
Paying attention to readability is one of the cheapest and fastest ways to make people and search engines like your website.
I have a topic, but how do I write a blog post about it? If you’ve established a list of topics based on the four kinds of blog posts listed in my last article, you’re ready to begin. But wait. Now you’re saying, “I have a topic, but how do I write a blog post about it?” Writing comes easily to some
An ounce of prevention is worth a pound of cure. We’ve got Ben Franklin to thank for those wise words, and they’re as true today as they were then: it’s worth taking the time to identify and address potential issues, because fixing them when they blow up is much more costly. While you might associate that old adage with personal health, it’s not
It’s a tried-and-true tenet of teaching: assign essays with a minimum word count. As a student, I wondered about this practice, and using my own special brand of math wizardry calculated that if my teacher had five classes with thirty students each and asked for a minimum of 500 words from each student, that teacher would be reading the equivalent of a
Whenever I would travel with my parents as a kid, one of the things we always did after checking into our hotel room was to check to see what brand of faucets were installed in the bathroom. If they were Delta faucets, the hotel got a thumbs-up from us. And because old habits die hard, I still do this today, much to
Business today relies heavily on technology – it’s almost impossible to conduct business these days without an online presence of some sort. In fact, IT research company Gartner, Inc. predicts that by 2020, 85% of customers will manage their relationships with companies without benefit of contact with a human being. That’s just five short years from now. What does this mean? Quite
If I were to say the word “hippo” to you – what images come to your mind? The dancing hippos in the 1940 Disney film Fantasia? Donna the Hippo from Mesker Park Zoo? The baby hippo pictures that periodically circulate in social media and threaten to break the Internet? Over the years hippos have gotten a lot of good press, mainly because
As a content creator, I am probably one of a limited number people in this world who love research and writing. Sometimes I have little more to work with than a basic idea or a handful of links centered on a topic, but I thoroughly enjoy learning something new and writing about it. I realize not everyone feels this way. Imagine my
A new year means a new chance to build your company’s content. Our copywriter Hope provides her 10 tips for coming up with content.
Here at Lieberman Technologies, we spend a good bit of time talking about blogging. That might seem to be an odd topic for a tech company, but in truth, our blog is a significant part of our overall marketing strategy. You see, LT’s blog (which you’re reading right now) is one of the ways we initiate a conversation with our many clients.
Like a forest without trees, or a restaurant without food, a blog without content doesn’t really accomplish much in the way of value. The point of a blog is to offer content to readers as a way to establish a connection with an audience. When the blog is firing on all cylinders, it can be the engine that drives visitors to your desired
Coming up with content for your company blog should be easy, right? After all, no one knows better than you just what your business is all about, and blogging is a great way to tell your story. You should be able to come up with a handful (or two handfuls) of topics at the drop of a hat, and riff on those