7 Ways to Reduce Your Bounce Rate

Bounce rate (n): The percentage of visitors to a particular website who navigate away from the site after viewing only one page. (Oxford Dictionary) In the world of SEO, “bounce rate” gets a lot of airplay, and with good reason. Since the whole purpose of a website is to capture conversions (as you have defined them), a visitor who arrives and leaves on the same page – bounces – doesn’t count as

What is a Website Conversion?

Is your website doing its job? How do you know? Whether or not your website is doing its job is a highly subjective question, particularly if you don’t have any benchmarks set in place by which to measure its performance. Turning “is your website doing its job?” into an objective question requires that you have goals in place for your website’s performance.

Clicks vs. Conversions

I have a confession to make… I am embarrassingly in love with Google Analytics. It’s true. I find its blue-shaded line graphs to be quite attractive, if not beautiful. I find myself often getting lost in the amazing sea of data about the performance of a particular website that we manage. When I went to MozCon in July 2014, I took exactly

Understanding the Value of Your Website

Lately I’ve had a fear that a lot of business owners don’t fully appreciate the value of their website. Most business people understand that a website is no longer optional, but many still approach it with a mindset of, “We have to have a website because our competition has one. Here, Mr. Developer, this is my company information, my staff roster, and