Take a Break From Your Tech

Think about how technology has changed our world. Information that once only existed in a written format is now literally at our fingertips. We settle conversational disputes with a quick check of Google. We rely on GPS to navigate a new city instead of pulling out an atlas (which, for the record, they still print). We take pictures and share them almost

Top Ten Excuses for Not Having a Blog

Business today relies heavily on technology – it’s almost impossible to conduct business these days without an online presence of some sort. In fact, IT research company Gartner, Inc. predicts that by 2020, 85% of customers will manage their relationships with companies without benefit of contact with a human being.  That’s just five short years from now. What does this mean? Quite

What Is Nextdoor.com?

Not too long ago, if you wanted your neighbors to know something, you had to pick up the phone or knock on their door. Talking over the fence or shouting from your front porch was as high-tech as it got. If you miss those days and wonder where the practice of being neighborly has gone, you might be surprised to learn that

Future Proof Your Marketing By Being Authentic

The Budweiser Clydesdales paid a visit to Evansville recently, and social media had a ball. I feel like I saw dozens of horse selfies, posts about seeing the mascots in person, and a general positive sense of connection with what is a cool, but ultimately ingrained, marketing message. Imagine my intrigue when, as I browsed the news of the day last week, I

What Is a Canonical Tag and How Can It Help Your SEO?

Do you know why your website ranks where it does on a search engine results page? Would you like to improve your site’s ranking? It would be nice if Google provided a full report as to why a website ranks where it does. Unfortunately, even the most experienced SEO professionals don’t have the full answer sheet. Over time, however, Google and the

Back Your Marketing Ideas Up With Technology

How far are you willing to go to prove you were right? For many, justifying one’s position in argument or debate is based in pride. Nobody enjoys being wrong, and showing people who doubt or don’t understand you that you know what you’re talking about helps to save face or prove knowledge. For marketers, however, it can mean the difference between a

Hashtags – 4 Do’s and 4 Don’ts to Avoid a #Fail

People have been using the # symbol for technology for years, and, before Twitter, its most visible usage was in chat servers to represent a specific topic or group. In the interest of full disclosure, I was someone who used #marchingband for chat rooms before I ever got a Twitter account. This line of thinking led Chris Messina from Google to suggest using

August 7th – Join Us for A Panel Discussion

An exciting trend has been emerging in our city, and it’s something I’m proud of Lieberman Technologies for being a part of: the active sharing and civic interest in growing how we use digital media for our personal and professional development. We’ve got some seriously smart people in Evansville, and they’re doing some really cool things with social media to grow their