More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.
When your website is down, it’s always a surprise. What’s worse, downtime can be expensive in terms of lost productivity, lost revenue, cost to recover, and cost of reputation. Some companies measure the time lost per second when a site goes down because they have so much traffic. However, there are a few things you can do to get past the panic and into solutions to get your site back online.
Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. If you are looking for customers, not a job, LinkedIn is a great tool for SEO and advertising your company. In about 15 minutes a week, you will be able to use LinkedIn to build your brand, help your people show their authority in their field, and drive traffic to your web site.
If you have visited a mobile website on your smartphone, you already know a mobile-friendly website when you see one. In fact, mobile-friendly websites are better for businesses. Mobile website designs are easier to use, read, and share than non-mobile website templates. When the pictures load funky or if the text is too small to read, a website is not mobile-friendly and it hurts business.
Understand that “building value” is not the same as “giving away the store.” No successful business would give away all of their secrets for free. But maybe you pull back the curtain, just a little bit. Give your customers some useful, useable information.
You may not have paid much attention to it before, but the symbol just to the left of the website address gives you an indication of just how secure a particular site is. In previous versions of Chrome, this symbol might have been a green lock, a yellow warning triangle, or a lock with a red X on it. In January 2017, Google began to place more accurate icons in the address bar. Secure sites are marked with a green lock and the word “Secure.” Unsecured sites will still employ the neutral icon, but with the words, “Not Secure” next to it.
In order to serve its 11-county area, Albion Fellows Bacon Center needed a new website. The old website had out-of-date and hard-to-update information and was very difficult to read on a smartphone.
You heard the message loud and clear from web experts: a business blog was the thing to have. It’s time to revive that long-forgotten blog with these tips.
A great website is often deceptively complex. Many companies use WordPress for business websites, making the web design process happen much more smoothly.
If you have a WordPress website, you have access to a nifty free tool that can help improve your website content as well as your SEO. The Yoast SEO plugin can provide valuable insights about the quality of your writing and help you to focus your content for maximum SEO benefit.
When shopping for a company to host your WordPress website, you might be tempted to just pick the cheapest hosting provider and get started. Many WordPress hosting providers promote the cheap, less-important things like unlimited space and unlimited email boxes to get your attention, while their support, security, and stability are hidden in the fine print.
You might assume that a basic website is all you need. You can increase your website traffic by adding a blog and publishing content with value.
Picking a good website design is only getting harder due to “easy-to-make websites” or “no coding needed” templates.The short answer is yes, a website has to look good to be successful. The real question lies in the definition of what is good-looking.
I have a topic, but how do I write a blog post about it? If you’ve established a list of topics based on the four kinds of blog posts listed in my last article, you’re ready to begin. But wait. Now you’re saying, “I have a topic, but how do I write a blog post about it?” Writing comes easily to some
Our web design team took a road trip to a gathering of WordPress experts, advocates, fans, and professionals called WordCamp St. Louis. On any given week, we at Lieberman Technologies run the gamut from a kid with a new toy that he hasn’t figured out yet to diabolical web design genius, so WordCamp was a good thing for us.