eCommerce in Times of Uncertainty

With the COVID-19 pandemic shutting down major events and shuttering businesses all over the world, how will you continue to conduct business? Regardless whether your company is considered an essential business or not, you will have to adapt to an ever-changing marketplace during this challenging time. The use of eCommerce can help many businesses remain operational and reach their customers. If your

Are You Ready to Start Safely Selling Online?

For many businesses, having an online presence is critical to their success. It’s no secret that a website is a central piece of modern marketing, and what greets your customers should be useful and easy to navigate. The same is true for e-commerce sites. Shoppers should be able to browse and buy with ease, trusting that a site will protect their transaction

How to Measure eCommerce Success in Google Analytics

Pop quiz! What’s the best way to measure the success of your online store? If you said “total revenue,” then congratulations, you get a check mark! When looking at the overall success of any eCommerce, it eventually does all come back to the dollars coming in. If you were gunning for the elusive check-plus, then sorry, a little bit more nuance is