How Your Website Fits into Your Marketing Plan

In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.

How to Change Your Email Signature in Office 365

No matter how often you change your email signature in Outlook for Office 365, here is the step by step process. Update your signature on your individual account or as an admin to update disclaimers, company-wide signatures, and more. You can also use a separate signature on your phone with Office 365.

Five Ways Image-Based Backup is Better for Your Business

An image-based backup preserves a copy of a machine’s operating system, including system state and application configurations, as well as the data associated with that machine. The information captured in this copy is saved as a single file known as an image. Each image represents a single point in time, which allows a restore of a specific file at a specific point if necessary.

Improve Your Cyber Security With Microsoft’s Office 365 Secure Score

The suite of apps and cloud services available through an Office 365 subscription has been a game changer for many businesses. Because Microsoft pushes updates to the software behind the scenes, users always have access to the latest version. Following the debut of Secure Score, The Hartford Financial Services Group announced plans to use the score reported by the tool to help determine premiums for their cyberinsurance products. It is only a matter of time before other insurers follow this path. Microsoft’s Secure Score tool gives businesses and insurers alike a quantifiable measure of security within Office 365.

How Do Cloud Services Benefit Small Business?

  If you’re a small business owner, you’re always looking for ways to operate your business more efficiently. Among the most important areas to hold the line on expenses is the area of IT. Providing your employees with up-to-date technology has the potential to break the budget, but using outdated tech can also hurt your business’ productivity. How do you give your

Stop Sending Email Attachments!

I want you to think about how you share files with others. If you answered “with email attachments,” let me say this: STOP. Now, I realize that when it comes to sharing files with others, no method is more convenient than attaching a file to an email. We don’t even think about it. Every single day someone shares something with me by

Security Essentials for Back to School

Now that most schools and universities are back in session, it’s likely you’re seeing new and different communications coming through your email. If you’re a parent, you may be seeing emails from your child’s teachers. If you’re a student, you may be asked to sign up for class notifications or school emails. And if you’re a teacher, you’ll likely be getting emails

How Do I Set the Default Search Folder in Outlook 2013?

“Welcome to Office 365 and the Land of Search-Your-Entire-Mailbox!” That’s how it felt when the upgrade to Outlook 2013 took effect. At first I tried to deal with it, but the search kept returning everything, from all folders (including Deleted Items)  – which for me was too many results. I try to keep an organized approach to email and strive for inbox

Is My Email Secure?

From the moment the first email was sent in 1971, email has grown to become a critical part of the business world, allowing companies to work more productively, no matter their size. In fact, over 100 billion (that’s billion with a b) business emails are sent each day, and because email is so critical to the workings of business, it’s also a

How Do I Change My Email Signature in Outlook 2013?

Email signatures are a fact of life in the business world, and chances are you’ve got a standard signature that you use for all your outgoing emails. But when you get that promotion and your job title changes, or when the marketing department asks everyone in your company to include the company logo on your signature, you’ll need to know how to

Fraud Alert: Business Email Compromise

If you’re a company controller, treasurer, or accountant, you will want to be alert to a scam that’s been making the rounds with increasing frequency. Known as the “Business Email Compromise,” or BEC, this scam targets those responsible for handling the money within a company or organization, instructing them to wire a large sum to a specific account. The email containing this

How To Change Your Email Signature in iOS7

If you’re one of the millions who are using mobile devices to take their work with them, then you know how important it is to have a professional email presence no matter what device you use. Part of that presence is a professional signature that lets you send messages from your phone or tablet with the same contact information as your desktop

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