Businesses have long relied on the recommendations of their customers to promote their products or services. The good things that others say about a business often carry more weight than advertising alone, and smart business owners know that word-of-mouth is a powerful force. In today’s tech-driven marketplace, Google is the biggest word-of-mouth marketing channel ever. When people go to Google and do a search, they trust the results they receive. But if your business doesn’t show up in a Google search, is it Google’s fault?
Asking yourself “Do I need to update my website?” is a little like owning an old used car. At what point is that old thing costing you more than it’s worth? Here is a list of things to consider to help you decide when to do a website redesign.
Even when you follow the best practices of running a website for your business, you may sometimes get a notice from Google Search Console. If it says your site has a lot of 404 errors, it can be cause for alarm. The other types of 404 errors that may show up on your site are the kind you can’t find. They might not be obvious errors and you don’t know why Google is crawling them. Here is what you should do next.
As far as websites are concerned, the number one most trusted source for advice is an invisible robot, which is responsible for the results you get on a search page. It’s this indexed information that helps, in part, to determine your position on a search results page.
You may not have paid much attention to it before, but the symbol just to the left of the website address gives you an indication of just how secure a particular site is. In previous versions of Chrome, this symbol might have been a green lock, a yellow warning triangle, or a lock with a red X on it. In January 2017, Google began to place more accurate icons in the address bar. Secure sites are marked with a green lock and the word “Secure.” Unsecured sites will still employ the neutral icon, but with the words, “Not Secure” next to it.
A web page that shows up in search results but doesn’t go anywhere will return a 404 error when users click that link. Most users will hit the back button and leave your site if they get a 404 error. That’s the main reason you can’t just delete a page from your site if it becomes out of date. You’ll have to remove a web page from the Google index if you want to eliminate this source of 404 errors.
If you have a WordPress website, you have access to a nifty free tool that can help improve your website content as well as your SEO. The Yoast SEO plugin can provide valuable insights about the quality of your writing and help you to focus your content for maximum SEO benefit.
As your website grows and your marketing strategy adjusts, you may have some pages that don’t need Google’s attention. Hiding WordPress pages from Google helps you keep pages on your site without having them indexed and interfering with other pages for search results.
Mention Google Easter Eggs around anybody that has used the Internet for a few years and you’ll probably get a quick response. Remember when they put Pac-Man on Google Maps? or My favorite is Atari Breakout! Yes, Google has been distracting us for years here at Lieberman, and that distraction has served to distract you today. Whether you are working a half
At Lieberman Technologies, we talk a lot about website performance. One of the more common questions we receive is, “Why isn’t my website showing up in Google search?”
There can be a number of reasons why a website wouldn’t make it to the first page of search results, but often the issue is SEO.
“I want to be #1 on Google!” A noble goal. There is no better place to be seen that at the top of the most important list on the Internet. Anytime a user searches or asks a question to Google, the closer you are to being the first (and, therefore, best) answer, the better. It used to be simple – there was
Simple question. Simple answer. Yes! Beginning April 21, 2015, websites that are mobile-friendly will be recognized as such by Google, a potential boost to rankings for numerous sites. Google has been notating mobile-friendly sites in search results since November 2014, and this announcement makes mobile-friendliness more important than ever before. More than 60% of smartphone users use their devices to access the internet. But
Google Authorship Sounds important, doesn’t it? In a world where it feels like everything can be found on the Internet, establishing and verifying authorship of the content that you create is insanely important. Authorship provides validity and authority to viewers and search engines alike, and makes for an ever-increasing measure of importance when it comes to search engine optimization and performance in the search results. What is
Need to let a consultant or your team see your Google Analytics? In five steps, you can share your information with your team and collaborate on the data. Follow these steps on how to grant user access in Google Analytics.
How fast does your website load? This question is becoming more and more important to the online marketer as attention spans decrease and the number of distractions increase. But page load speed doesn’t just impact marketing from the User Experience perspective, it also factors into the SEO of your website and its ability to rank. After all, when you break it down, SEO objectives are an