How to Write a Blog Post for Your Potential Customers

I have a topic, but how do I write a blog post about it? If you’ve established a list of topics based on the four kinds of blog posts listed in my last article, you’re ready to begin. But wait. Now you’re saying, “I have a topic, but how do I write a blog post about it?” Writing comes easily to some

Google Easter Eggs: Distractions and Benefits

Mention Google Easter Eggs around anybody that has used the Internet for a few years and you’ll probably get a quick response. Remember when they put Pac-Man on Google Maps? or My favorite is Atari Breakout! Yes, Google has been distracting us for years here at Lieberman, and that distraction has served to distract you today. Whether you are working a half

What is the Perfect Length for a Blog Post?

It’s a tried-and-true tenet of teaching: assign essays with a minimum word count. As a student, I wondered about this practice, and using my own special brand of math wizardry calculated that if my teacher had five classes with thirty students each and asked for a minimum of 500 words from each student, that teacher would be reading the equivalent of a

Top Ten Excuses for Not Having a Blog

Business today relies heavily on technology – it’s almost impossible to conduct business these days without an online presence of some sort. In fact, IT research company Gartner, Inc. predicts that by 2020, 85% of customers will manage their relationships with companies without benefit of contact with a human being.  That’s just five short years from now. What does this mean? Quite

An Online Marketer’s Guide to Acronyms

On an overcast day, you might check the radar app on your phone to see if rain is on the way; but did you know that the word “radar” has only been in use since the 1940’s? Originally a military acronym for Radio Detection And Ranging, radar has evolved into common usage to describe a method for location of objects through the return

How Can a Website Audit Help My Business?

We’ve talked before about your company’s website being the front door to your business. A flaw in this analogy, however, is that with an actual front door, it’s easy for you to look out the front of your building and see that people are stopping to look. Over time, you can add up the number of people who come right to the front door but

Why Have My Facebook Page Likes Decreased?

If you’re keeping tabs on the number of “likes” on your business Facebook page, you might have noticed recently that your numbers took a little dip. You might be concerned, but there’s no reason to panic. How “Likes” Work A “like” is a connection. When someone likes your Facebook page, it shows up in their news feed, and their action is visible

Should Your Business Be Blogging?

Here at Lieberman Technologies, we spend a good bit of time talking about blogging. That might seem to be an odd topic for a tech company, but in truth, our blog is a significant part of our overall marketing strategy. You see, LT’s blog (which you’re reading right now) is one of the ways we initiate a conversation with our many clients.

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