Is your website doing its job? How do you know? Whether or not your website is doing its job is a highly subjective question, particularly if you don’t have any benchmarks set in place by which to measure its performance. Turning “is your website doing its job?” into an objective question requires that you have goals in place for your website’s performance.
It’s been said that humans are born with only two innate fears – that of falling and that of sudden, loud noises. All of the other things we have come to fear – spiders, clowns, darkness, etc. – are learned fears, created from circumstances sometimes out of our control. Fears sometimes arise out of uncertainty; particularly if we feel overwhelmed by the